Driving a 195% Increase in Conversion Rate by Prioritising Lead Quality Over Volume
Rather than optimising for surface-level volume, we aligned investment, messaging and targeting around high-value business prospects.
-
27
average monthly qualified leads delivered
-
77%
year-on-year increase in conversions
-
195%
uplift in conversion rate
Strengthening regional demand & driving £300m+ in new-build sales
We designed a digital approach that could support property sales across the UK while maintaining visibility with buyers actively searching for new homes.
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£300m
in revenue
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130%
growth in buyer enquiries
-
£250k
monthly media budget
A full funnel 1,371% ROAS strategy
By challenging eCommerce strategy norms and rebalancing investment and creative, we delivered 1,371% ROAS in two months. A seasonal campaign became a long-term growth strategy.
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1,371%
campaign ROAS
-
50%
increase in revenue YoY
-
250%
increase in branded search demand
Driving seasonal ticket sales with targeted Paid Media
Our expert insights, thorough research and unique understanding of paid platforms helped the Paid Media team to leverage Google and Meta’s targeting options, increasing awareness of key events throughout Autumn and Winter.
-
1,195
conversions across key events
-
£3.73
competitive CPA
Paid media drives record levels of attendees
A prestigious private school looking to utilise Paid Media to boost prospectus downloads, enquiry form submissions and open day attendances
-
753%
increase in leads
-
74%
decrease in cost per lead
-
314%
increase in clicks to the website
LinkedIn Ads drive quality conversions for niche SaaS company
Loom worked with Event Store, the company behind EventStoreDB – an open-source state-transition database for building event-sourced software applications, to boost lead generation, registrations and sign-ups through targeted marketing on LinkedIn.
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770%
increase in clicks year on year
-
33%
YoY cost per click reduction
-
323
conversions
