Marketing Clarity for Group Marketing Networks

Consolidate, without losing local control

One group-owned account with a sub-account per location, built to the same structure throughout, so performance can be compared like for like. Clear boundaries between neighbouring locations stop them bidding against each other for the same searches, and the group starts showing up as one brand in the auction rather than several rivals.

Localise targeting to the real catchment

Every location is targeted on its own catchment and search demand, not a generic radius on a map. Full local coverage is the baseline, not an upgrade, and how each area is targeted is explained to the local owner in plain terms.

Convert to leads and bookings, not clicks

We optimise for leads and booked appointments, with one shared definition of a qualified lead so every location’s numbers mean the same thing when they’re compared. Tracking follows the enquiry through to the outcome, into the client’s own CRM or sales data wherever possible.

Make it transparent, by design

The client owns the accounts and the dashboard, not us. Each local owner gets reporting on their own patch, with media spend and fees always shown separately.

Commercially aligned strategy –We align digital activity with how a network actually grows: more qualified leads and booked appointments in every location, not a blended number that hides which parts are working.

Measurable impact at group and local level – One dashboard reporting both ways: down to the individual location, and up to a single, board-level ROI and ROAS figure.

Built for long-term growth – Our approach prioritises sustainable, network-wide performance over short-term spikes. 85% of our clients stay for more than two years. The work keeps compounding.

Transparent by design – The client owns the accounts and the data. Media spend and fees are always shown separately, so there’s never a reason to doubt where the budget went.