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Visible wherever your audiences are searching

We understand how important it is for your brand to be visible whenever and wherever your audiences are searching. For well over a decade, we’ve been doing this with a market-leading approach to SEO and paid media.

In recent years, we’ve evolved to target LLMs, optimising for AI visibility with a tried and tested GEO approach. Our focus includes looking at third-party AI search tools such as ChatGPT and Claude, as well as AI search within Google itself, such as AI Overviews and AI Mode. This comes together to form part of our organic search offering.

People are searching differently across various platforms including YouTube, search engines, social media and answer engines. AI is being used alongside traditional search engines like Google and Bing rather than a replacement, highlighting the importance for brands to be visible across multiple platforms to see continued organic performance.

51%

of adults use AI search tools to search for products, services and advice
55%

of all queries happening in Google search now show AI Overviews
900million

ChatGPT weekly users

As with everything we do at Loom, we are a human-first and human-centred agency. LLMs are simply another platform for us to gain valuable insights and ensure your compelling content gets in front of the right audiences to impact the metrics that matter.

Visibility across platforms

GEO is increasingly important in the buying journey, where users drill down into the key differences between brands and what they offer. Being visible and mentioned favourably at the top of the funnel is really important. Consistent, positive visibility in LLMs is key to brand building and trust. While AI search can impact traffic and clicks, visibility within AI platforms results in greater brand awareness, stronger engagement and better targeting to your audience.

Control the narrative

It’s not just enough to be visible, though – it’s also about controlling your brand’s narrative. We need the information and sentiment around your brand to truly reflect who you are. Any errors and misconceptions can be costly to how your brand is interpreted by the audience. We take a forensic approach to where LLMs are gathering information about your brand, identifying weaknesses and opportunities to improve brand perception and authority within your marketplace.

OUR GEO SERVICES

At Loom, we have evolved our approach to SEO, website technical health and written content to meet best practice for LLM visibility. Our people-first approach to landing page and article creation backed by deep research provides the foundations of LLM visibility. With wider GEO considerations found in our audits, such as brand trust and sentiment analysis, as well as share of search and share of voice insights, our clients have the foundations in place for AI success.

We offer a range of standalone GEO services that can be tailored to your needs, or additional elements will be recommended as part of our wider multi-channel strategic approach to marketing.

Prompt Research, Optimisation and Tracking

We identify the prompts that matter most to your business and take steps to optimise towards them. We’ll look at specific prompts and topics that support your goals, as well as key areas of potential growth to improve brand visibility. Loom will then track improvements over time in LLM citations, frequency, traffic and conversions, always keeping an eye on how people are changing their use of LLMs.
Web Content Evolution

We evolve your approach to content for an AI world, ensuring that expertise and experience underpin your content. Our research digs deep into audience journeys and aligns it with the query fan out technique. Loom will recommend and facilitate web page template changes and content approaches aligned to the latest insights into what AI values. Each LLM requires a different optimisation approach, so we’ll prioritise the answer agents that matter most.
Technical GEO review

It is essential that your pages are visible to LLMs, with all core content visible and understandable by AI bots. From schema implementation to site speed to online footprint, we ensure that your site has the technical foundations to appear in LLMs, onsite and off, and deliver a good user experience. We’ll look at all technical benchmarks that contribute to GEO performance and support the creation of key pieces of content aligned to the AI search strategy.
Brand reputation & accuracy

LLMs don’t always get it right. With a desire to provide trusted answers, they cast a wide net to gather insights into your brand. This can result in inaccuracies, misconceptions and negative sentiments. With a focus on Google E-E-A-T and building brand trust, we take a proactive approach to help LLMs understand what’s best about your brand. With external elements being crucial to how AI search tools understand your brand, we’ll deep dive into exactly where and how your brand is being spoken about.
Reporting

Understand what traffic LLMs are driving to your site, the topics, prompts and pages you are getting cited for, and the improvements you are making. From share of voice to engagement to transactions, we share the data that matters on a monthly basis to help you understand your brand visibility across multiple AI search platforms.
GEO Training

We cover the fundamentals of optimising for AI visibility as well as actionable techniques to evolve the way you approach your website and marketing. Tailored to your team’s skillset and requirements, our GEO experts give you the insights you need to prepare for the future.

Our Proven Approach

The rise of AI hasn’t changed Loom’s human-first approach to marketing. Our team of experienced organic search experts will take a strategic approach to GEO. Core to that approach is delivering the most valuable content for both users and AI search platforms. The proliferation of AI content means that your audience is crying out for real content, informed by experts and adding genuine insight and value. As such both users and AI bots value this unique insight. AI visibility is meaningless without it impacting your bottom line.

Discovery & Immersion
We take the time to understand what you want to achieve as a business and the role of GEO in that. Through audience insights, market analysis and long-term goal reviews, we understand the topics that are most relevant to your key personas.

Strategy Development
We develop a clear GEO strategy, ensuring it builds on and works alongside wider organic plans. It is built on data and expert analysis with the aim of long-term growth.

Following a detailed GEO review, we’ll follow a structured plan to optimise your brand for AI-based search. This includes creating high-quality, well-structured content served to AI in the format it understands best, as well as maximising content performance by maintaining key technical benchmarks sitewide. Alongside, and overarching approach to building brand trust and authority feeds into everything we do.

Optimisation & Growth
GEO is a fast-evolving space, so we’re continually trialling approaches and testing techniques. Our approach to optimisation is ongoing, continually using data and insights to inform decision-making that maintains long-term growth.

Reporting & Benchmarking
Using multiple data sources alongside our tech stack, we track visibility, engagement and conversions to deliver insights that shape smarter, data-led decisions.

Partnership
GEO requires a shift in mindset and is something that will continue to evolve. Loom will be your partner throughout, upskilling your internal teams and making the holistic changes to ensure continued success.