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WHY CHOOSE LOOM?

We’ve been around for 16 years, making marketing feel simple, cutting through the noise and driving real, tangible results. Through our paid search, social and display services, you can expect:

  • Strategic targeting

    Entice users with ads that resonate. At Loom, we’re all about digging deep into first-, second- and third-party data and getting under the skin of your target audience. We’ll use this data throughout our campaigns, continuously testing and honing in on the users who need that extra push down the marketing funnel.

  • INCREASED flexibility

    We understand that business priorities can change. Paid Media strategies are flexible, catering to your needs and increasing or reducing spend as and when needed. This flexibility is also ideal for responding to trends as quickly as possible.

  • Full transparency

    Our reports are comprehensive and designed around you, meaning you can see the data that you want to see. We’ll breakdown top-performing keywords, click-through-rates, conversions and many other metrics, using this data to enhance current performance.

  • £565k

    Monthly managed media spend across Google and Microsoft Ads

  • £220k

    Monthly managed media spend across paid social channels

  • 60years

    Our team’s paid media experience

PAID MEDIA SERVICES

  • PAID SEARCH / PPC

    Sophisticated paid search strategies and precision optimisation ensure that when someone wants to find what you offer, you’ll be there.

    Learn more

  • PAID SOCIAL

    Combine creative content, data insights and expertise to build brand awareness, unlock new opportunities and provide brands with long-lasting results.

    Learn more

  • PROGRAMMATIC

    Improve the quality of ad traffic and the conversion rate of your campaigns with targeted ads to the right user, at the right time, on the right device, in the right place.

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PAID MEDIA

Work

Western Global • Lead Gen

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Western Global Case Study

International Paid Media campaigns

Loom has helped Western Global grow their market share in North America with the end goal of increasing both the volume and relevancy of leads acquired in the United States and Canada.

  • 187%

    increase in leads YoY

  • 15%

    increase in absolute top of page rate

  • 5%

    above-average conversion rate

Ignite Energy • Lead Gen

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Ignite Energy Case Study

Driving high quality traffic in a niche market

Ignite Energy needed help raising awareness around their service, as well as to generate more leads in a niche B2B industry.

  • 72%

    YoY increase in site sessions

  • 65%

    YoY increase in new users to the site through content pages

  • 400+

    Organic keywords in a niche space

  • Research & analysis for full-funnel strategy

    The first step to a successful paid strategy is to fully understand what your revenue goals are. We’ll build a paid strategy that achieves your  growth target, rather than  just meeting marketing metrics, ensuring that you see a tangible difference across your business.

  • Campaign development

    Our strategies match your brand to its audience, turning engagement into results and ensuring every click leads to meaningful growth . Armed with a deep understanding of your audience, we develop creative and messaging that truly resonates with your audience. We optimise results based on what’s connecting and moving people to action with a focus on efficiency and scalability.

  • Data-driven growth

    Search strategy is always adapting in real-time to the ever-evolving search environment. Your ability to drive growth hinges on the quality of data-driven insights we provide and our ability to translate those insights into actions.

OUR EXPERTS ARE READY TO HELP

What Happens NeXT

1

Discovery Call
In a 30-minute initial call you’ll discuss your current targets and challenges with one of our strategists 

2

Audit & Immersion
We’ll audit your ad accounts to better understand what’s working well and where the areas for improvement are. We’ll also look to gain an improved understanding of your business’ current challenges.

3

Strategy
You’ll receive a robust, bespoke strategy focused on using a range of paid channels to achieve your business objectives, focused on making marketing simple.

View all work

Paid Media consultancy

Already have an in-house team but looking for some extra insights from our paid media experts? Get actionable, strategic insights into your account that will improve performance, efficiency and ROAS with our consultancy service.

Our consultancy service

PAID MEDIA related

Insights

Karen of Loom Digital stood by sign at Google Marketing Live 2024

May 29, 2024

Google Marketing Live 2024 – Our Key Takeaways

PPC team in front of the Google logo

March 8, 2024

Insights from Loom’s Google Immersion Day

linkedin advertising opportunities

April 19, 2023

Why you should be taking advantage of LinkedIn Ads (even for B2C!)

Frequent questions

  • Why use a Paid Media agency when I could use a bid management tool?

    While bid management tools can be valuable for automating certain aspects of campaign optimisation, they may lack the human insight, creativity and strategic thinking that a paid media agency can offer.

    By partnering with a reputable agency, you can leverage their expertise, experience and resources to maximise the impact of your paid media investments and achieve your business objectives more effectively.

  • Is paid media effective?

    Yes, paid media can be highly effective when used strategically. However, the effectiveness of paid media depends on several factors, including the quality of your ad creative, targeting strategy, budget allocation, and ongoing optimisation efforts.

  • How long should you run a Paid Media campaign?

    The optimal duration of a PPC campaign hinges on your unique circumstances and goals. 

    Nonetheless, it’s advisable to run it for at least three months to thoroughly test its efficacy. 

    Consistent monitoring and assessment of campaign performance are crucial for fine-tuning strategies and ensuring desired outcomes are met with precision and effectiveness.

  • What's the benefit of combining Paid Media with Data services?

    • We measure beyond what happens on the website.Passing data from offline sources like customer relationship platforms (CRMs)s can help us understand lifetime value for our ecommerce clients, and lead quality for our lead generation clients
    • The phasing out of third-party cookies has made it more important than ever to use first-party data to improve our reporting and targeting allowing us to keep optimising despite these limitations.
    • Our channel-agnostic reporting helps us understand the role and impact of different paid channels on your bottom line.

  • What's the benefit of combining Paid Media with SEO?

    • Shared learnings on keyword performance and GAP analysis
    • User search terms from paid can help identify longer tail keywords to target through organic content
    • Paid activity can support new pages by delivering impressions and traffic whilst Google crawls and ranks content organically
Nikki Ellison Founder of Loom Digital

Nikki Ellison

Founder

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