strategic partner, not just an agency

We work with further education colleges, training providers and  edtech brands that need marketing strategies that balance commercial success with institutional responsibility.

Cyber Essentials logo
  • Strategies aligned to academic recruitment cycles. 
  • Campaigns that understand the difference between targeting young students, professionals eager to upskill and organisations training their workforce
  • Reporting that stands up in board meetings. 
  • Messaging that protects brand trust. 
  • Performance frameworks that support long-term resilience

Trusted by leading education and training organisations

University of Bristol logo
University of London logo
Coleg Gwent Logo
Elliott Training Logo
  • Further Education,Sixth Form Colleges & INDEPENDENT SCHOOLS

    Multi-channel recruitment campaigns aligned to intake windows

    Open event strategy and conversion optimisation

    Catchment-led targeting strategies

    Year-round visibility beyond peak enrolment periods

    Clear reporting frameworks for SLT and governors

  • Apprenticeship & Commercial Training Providers

    Attract employer-intent leads rather than generic enquiries

    Separate B2B and B2C acquisition strategies

    Reduce wasted ad spend

    Improve conversion rates through CRO and funnel optimisation

    Scale without inflating CPA

  • Education Technology & SaaS

    Authority-building SEO and thought leadership

    Account-based paid media

    Content aligned to sector pain points

    Multi-touch attribution frameworks

    Lead quality optimisation across longer sales cycles

How we strengthen education marketing performance

  • Multi-channel resilience that reduces risk We create connected strategies across paid media, SEO, GEO, content and CRO so your recruitment performance isn’t reliant on a single platform or intake period. The result is stronger year-round visibility and greater protection against platform or market shifts.

  • Recruitment campaigns that convert We design multi-channel strategies that prioritise applications, enrolments and meaningful enquiries. From open day event promotion to in-year recruitment pushes, we focus on measurable conversion performance.

  • High-quality leads aligned to your priorities We build audience strategies that attract the right students, employers and partners – prioritising quality and suitability over raw volume.

  • Clear, accountable ROI reporting We provide transparent, evidence-led reporting suitable for senior leadership and governance oversight. From conversion tracking to board-ready summaries, we ensure marketing performance is measurable, defensible and strategically aligned to your institutional goals.

  • Strategic support that strengthens in-house teams We work as an extension of your marketing team bringing specialist expertise, proactive recommendations and senior oversight. Your team retains control and visibility, while gaining capacity and strategic confidence.

  • Responsible, reputation-led marketing Every campaign is designed with brand integrity, compliance and safeguarding considerations in mind. We combine performance ambition with ethical data use, privacy-first measurement and messaging that protects institutional trust and ensures students get the best experience too.

Real results across the education sector

Cheltenham College • Lead Gen

Paid media drives record levels of attendees

A prestigious private school looking to utilise Paid Media to boost prospectus downloads, enquiry form submissions and open day attendances

  • 753%

    increase in leads

  • 74%

    decrease in cost per lead

  • 314%

    increase in clicks to the website

Lifetime Training • B2B

The lifetime value of content

Loom supported one of the UK’s largest apprenticeship providers reshift their digital marketing strategy, establishing their organic authority for both search engines and a different audience.

  • 38k+

    page views in 2021-22

  • 626

    keywords in the top 10

  • 963k

    impressions in the last 12 months

Responsible performance marketing 

We prioritise:

  • Privacy-first measurement
  • Transparent reporting suitable for governors and trustees
  • Ethical data use
  • Messaging that protects institutional reputation
  • Long-term performance over aggressive tactics

Education is built on trust. Your marketing should be too.

Why providers choose Loom

Clear ROI reporting for governors and boards

Senior-level proactive leadership

Transparent measurement

Ethical data use

Long-term strategy

Genuine partnership approach

We help clients stay ahead of

AI-driven search behaviour changes

Attribution challenges in a privacy-first world

Increased competition for local recruitment

Employer lead inflation in apprenticeships

Multi-channel resilience beyond Google Ads

Our strategies are designed to withstand the rapidly evolving sector.

Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Head of Growth