Beating ambitious recruitment targets in a crowded FE market
Coleg Gwent had more campuses, more course types and more competition to contend with. So we built a paid media approach that worked across all of them.
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5,000+
additional course applications delivered YoY
-
24%
YoY increase in Google Ads conversion rate
Driving record enrolment for a prestigious independent school
Coming out of the pandemic, Cheltenham College needed to fill its September cohort. We delivered their highest ever intake.
-
753%
increase in leads
-
74%
decrease in cost per lead
Turning apprenticeship content into a connected growth engine
One connected content strategy took a fragmented site for Lifetime Training to 184% over their B2B lead target.
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184%
over B2B lead target
-
626
keywords ranking top 10 (up from 419)
-
173%
over page view target
