Why advertise on ChatGPT

The way people shop is changing. Instead of a keyword search and ten blue links, buyers now hold one ongoing conversation with ChatGPT that carries them from research through to a decision, often without leaving the chat.

That’s several buying moments inside a single conversation, not one. Each is a chance for your brand to appear right as someone is actively deciding, not passively scrolling.

The auction is still quiet compared to Google Search or Meta. Getting your targeting right now, while competition is low, is the clearest way to secure cheaper, more visible placements before the channel matures.

Why choose Loom?

Before any campaign runs, we map the full complexity of your business: your audiences, your channels, your commercial goals. Then we build one connected paid media strategy that pulls every channel in the same direction.

First-mover advantage, managed properly

We build your ChatGPT ads account and strategy now, while the auction is uncrowded, so you’re established before competitors catch up.
The optimisation the platform can’t do yet

ChatGPT Ads Manager can track conversions, but it can’t yet use them to automatically optimise your campaign. Our data and analytics team closes that gap, adjusting bids, budget and targeting by hand against the metrics that matter to your business.
Built into your existing channels, not bolted on

We weave ChatGPT ads into your Google, Meta and TikTok activity, so budget and audiences work together instead of competing with each other.

What we help you with

Campaign strategy and set-up We build your account and campaign structure in OpenAI’s Ads Manager, matched to your goals and your buyers’ journey.

Contextual targeting We map the conversations and topics most relevant to what you offer, so your ads reach people already exploring it.

Ad creative and copy We write concise, useful creative that fits the conversational tone of ChatGPT, rather than a display banner dropped into a chat.

Measurement and optimisation Conversion tracking exists inside ChatGPT Ads Manager, but those events can’t yet be set as an optimisation goal on the platform itself. We track the metrics that matter to your business and feed them back into how we manage bids, budget and targeting by hand.

Cross-channel strategy We align ChatGPT ads with your active paid media activity, ensuring every channel delivers against your KPIs.

Our process

1. Discovery call

In a 30-minute call, you’ll talk through your current targets and challenges with one of our strategists.
2. Audit & immersion

We review your current paid search and paid social activity to see where ChatGPT ads fit, including competitor research and the questions and comparisons your buyers are likely to be having.
3. Strategy & set-up

You’ll receive a clear strategy for how ChatGPT ads sit alongside your other paid channels, with campaigns built around the moments your buyers are most likely to be researching, comparing or deciding.

Frequent questions

What are ChatGPT ads?

Sponsored placements that appear in a clearly labelled block beneath ChatGPT’s answer. They’re matched mainly to the topic of your conversation rather than a keyword you’ve typed, and OpenAI has said they don’t change the answer itself.
Who sees ads in ChatGPT?

Only logged-in adult users on the Free and Go tiers. Plus, Pro, Business, Enterprise and Education users don’t see ads at all, worth bearing in mind if your audience mostly sits on a paid tier.
What ad formats are available?

Currently a standard display banner and a product feed format similar to Google’s shopping listings. Which suits you best depends on whether you’re selling a specific product range or building broader awareness.
What campaign objectives can I run?

Reach and Clicks, bid as CPM or CPC depending on the objective. A Conversions objective is expected but isn’t available yet, so campaigns are optimised manually rather than by an automated bidding algorithm.
Can I track conversions from ChatGPT ads?

Yes, but those events can’t currently be set as an optimisation goal within the platform, so the campaign won’t learn from them automatically. This is where our own reporting and manual optimisation adds value while the platform matures.
Is ChatGPT advertising right for my business?

It depends where your buyers sit. If they’re mostly on a paid ChatGPT tier, the addressable audience through ads will be smaller. We’ll give you a straight read on fit before recommending any spend.
Is my data safe with ChatGPT ads?

OpenAI has said conversations, chat history and personal details are never shared with advertisers, who only receive aggregate performance data such as views and clicks.
Do I need to already run Google Ads to use ChatGPT ads?

No, but an existing paid search account gives us a head start on layering ChatGPT ads alongside it for a stronger overall result.
What about advertising on Gemini or Claude?

Neither currently offers the same route in. Google’s Gemini app carries no ad inventory yet, and any AI-related Google ads today run through AI Mode and AI Overviews via existing campaign types like Performance Max. Anthropic has committed Claude to remaining ad-free, so ChatGPT is currently the clearest opportunity for LLM advertising.