73.5%
increase in paid search conversion rate
115,000+
visits to the find-a-stockist page
A premium bathroom brand sold only through approved showrooms, with no direct online sales. The goal was more buyers walking into those showrooms, without the brand competing with its own retail network.
With no online checkout, there was no sale to track. Paid search had to build demand for the brand while making sure every enquiry reached a showroom. Success needed a clear signal of buying intent that the network could trust.
We built demand so people sought the brand out by name. Every enquiry was then routed to the nearest showroom by postcode. A lead only counted when someone actively searched for their nearest stockist, so the strategy optimised for real buying intent rather than clicks.
increase in paid search conversion rate
visits to the find-a-stockist page
Brand demand, local search and the showroom network became one connected strategy. The brand grew without undercutting the retailers it depends on.
That is ClearThread™ in practice: every decision connected to how buyers actually purchase, so growth compounds across the whole network.
