Pinterest ads Logo

With aesthetics and imagery at the centre of its platform, Pinterest is a powerful platform for lifestyle brands. According to Pinterest, people are nearly twice as likely to take shopping-related action after using the app than users on other social platforms.

As a discovery tool, Pinterest Ads allow you to take advantage of a high-intent audience who are in a discovery and planning mindset –  meaning that they’re more likely to take action when an ad appeals to them. With eye-catching visuals, you can be front of mind throughout the entire journey. From brand awareness and purchase consideration to conversion, Pinterest is a powerful platform for full-funnel activation.

Whether you’re utilising Pinterest’s interest segments, their granular keyword targeting or extensive demographic audiences, Pinterest offers a wealth of data that enables you to drive quality traffic and boost website sales.

  • Brand Awareness

    97% of top Pinterest searches are unbranded, giving you a huge opportunity to reach new audiences.

  • Video Views

    Pinterest boasts a 3x better viewability rate than the average social platform – meaning that users don’t scroll past. They watch.


    Reach shoppers when they’re most likely to act and sell directly from the platform.


    Highlight your app features in a visual way and encourage users to seamlessly install through Pinterest.


Patternbank • eCommerce

Pinterest Ads deliver 706% ROAS

When Patternbank teamed up with Loom to expand their customer base, we turned to Pinterest to showcase the client’s stunning pattern collection.

  • £37.5k

    in revenue

  • 1.3 million

    pin engagements

  • 706%



  • 1. Audit & research

    Are you already running paid ads and are looking for a second opinion? Our Pinterest advertising experts can review your account and outline how to best optimise ongoing activity, continually enhancing your current account.

    Our audit identifies areas where your current campaigns are performing well, as well as areas that need improvement. This includes analysing your current spend to ensure you are getting the best return on investment. Through competitor research and drilling into your own data, we can help you identify new audiences to target and new ad types to create, expanding your reach and conversion potential.

  • 2. Data-driven strategy & delivery

    Our expert strategists will come up with a sophisticated strategy to get your brand in front of the right people, driving desired actions

    By working with your own in-house design team or one of our trusted partners, we create visually appealing and highly-engaging ad campaigns that resonate with your target audience. 

    Alongside this, we’ll always ensure that your ad campaigns are in line with current best practices and utilise the platforms latest features.

  • 3. Reporting & optimisation

    We believe in continual data-driven improvement. Using tailored reporting to track the data you find most valuable means we can see how well your campaigns are performing, as well as delivering ongoing optimisation to ensure that your ads are always reaching the right audiences and driving the best ROAS.


  • What are Pinterest Ads?

    Pinterest Ads are paid promotional content that businesses use to reach and engage with Pinterest users. These ads appear seamlessly within users’ feeds, search results, and relevant Pinterest boards, blending in with organic content while providing brands with increased visibility and reach. The main types of ads include Promoted Pins, Carousel and Shopping.

  • How does Pinterest advertising work?

    Pinterest advertising enables businesses to reach and engage with Pinterest’s highly active and engaged user base, driving brand awareness, traffic, conversions and app installs through visually appealing and targeted ad campaigns.

    By leveraging Pinterest’s Ad platform and analytics tools, businesses can effectively connect with their target audience and achieve their advertising goals on the platform.

  • Do I need to be active organically on Pinterest?

    Your organic Pinterest activity works alongside your paid strategy, and can help increase your visibility, user engagement and overall branding. It shows that your keen to interact with your followers while humanising your brand.

  • Do Pinterest shopping ads work?

    Pinterest Shopping Ads are a powerful way of increasing brand awareness and conversions. Users searching on Pinterest are ready to make a purchase – the ideal customer for these types of campaigns. The user journey is smooth and simple, taking users straight to your site after clicking on a pin. Combine all this with precise targeting and you have a fantastic platform to incorporate into your strategy.

  • What are Rich Pins and how do they benefit my ads?

    Rich Pins enhance user experience by providing context on the pin. You can choose from different types, like Product, Article and Recipe pins, which add extra detail about your products or services and make your pins more enticing.

  • What are some best practices for creating Pinterest ads?

    Some of the best practices for creating a Pinterest Ad strategy include using high-quality assets, with clear copy and CTAs. Make sure all ads align with your tone of voice and are optimised for relevant keywords.

Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Growth & Strategy