Meta Ads

With over 44 million Facebook users and 34 million Instagram users in the UK alone, Meta is the most dominant social media platform. It also has the most extensive audience targeting capabilities. This powerful combination means that any brand can target niche audiences and drive results at every stage of the funnel; increasing reach, generating engagement and driving conversions. 

Meta’s powerful lookalike audiences can help you reach new audiences who are most likely to be interested in your business by finding those similar to your best existing customers.

Meta Ads allow you to target many different placements through one ad platform, including news feed, stories, marketplace and messenger using a variety of ad types including single image, carousel and video. This means your content can be in front of your audience across the entire platform. Our Meta experts build bespoke strategies which utilise the best-performing placements, for example using carousel ads for eCommerce brands to display a range of products, brands or ranges, or using videos to skyrocket reach, engage users and boost brand awareness.

When managed correctly, advertisers can achieve significant brand exposure by reaching a large audience and with a lower cost due to Meta’s model of CPM (cost per thousand impressions) – unlike Google or Microsoft Ads where advertisers are charged per click or engagement.


  • Brand Awareness

    Reach more people and help potential customers become familiar with your brand.

  • Traffic

    Increase traffic to your website, Facebook Page, Instagram or app and drive data for your funnel.

  • Engagement

    Nurture your audience and encourage people to engage with your content, watch your videos or get in touch.

  • Leads


    Collect leads and learn more about those who are interested in your business.

  • Sales

    Reach people who are most likely to make a purchase and drive conversions directly through your website.

  • App Promotion

    Get people to install or take a specific action within your app.


Infinity Motorcycles • eCommerce

Accelerating online traffic & sales

Even after a decade of working together, we’re still driving huge year-on-year growth through creative, profit-focussed paid media strategies that deliver fantastic results.

  • 1700%

    ROAS on Google Ads

  • 15

    Stores sustained throughout pandemic

  • 142%

    YOY growth 2020-21


  • 1. Audit & research

    Our Facebook and Instagram advertising experts will review your account and break down where you can achieve better value for money and how best to optimise ongoing activity.

    Our Meta Ads audit identifies areas where your current campaigns are performing well, as well as areas that need improvement. This includes analysing your current spends to ensure you’re getting the best return on investment. Through competitor research and drilling into your data, we can help you identify new audiences to target and new ad types to create, expanding your reach and potential for conversions.

  • 2. Data-driven strategy & delivery

    Our expert strategists will develop a sophisticated strategy to get your brand in front of the right people and drive the action you want. 

    We use advanced targeting techniques to ensure your ads reach your target audience, increasing conversions. By working with your in-house design team or one of our trusted partners, we create visually appealing and highly engaging ad campaigns that resonate with your target audience. Alongside this, we’ll ensure that your ad campaigns always align with current best practices and make the most of the platform’s latest features.

  • 3. Reporting & optimisation

    We believe in continual data-driven improvement. Using tailored reporting to track the data following your KPIs means we can see how well your campaigns are performing, as well as deliver ongoing optimisation to ensure that your ads are always reaching the right audiences and driving the best ROAS.


  • What is Meta?

    Meta is the parent company of various social media platforms, including Facebook, Instagram, WhatsApp, and Oculus. Formerly known as Facebook, Inc., Meta rebranded in October 2021 to reflect its broader vision of building a “metaverse” — a virtual reality space where people can interact, work, play, and create in a digital environment. Meta’s platforms are used by billions of people worldwide for social networking, messaging, photo and video sharing, virtual reality experiences, and more.

  • Do I need to be active organically on Facebook and Instagram?

    While paid ads on Facebook and Instagram are essential for reaching specific marketing objectives, maintaining an active organic presence complements and enhances your paid efforts. By engaging with your audience organically, you build trust, credibility, and loyalty, which can positively impact the performance of your paid ads and contribute to long-term success.

  • How long does it take to start seeing results on Meta?

    While there’s no fixed timeline for seeing results from Meta ads, it’s common to start observing some initial outcomes within the first few days to weeks of launching your campaigns. However, achieving significant and sustainable results typically requires ongoing optimisation, testing, and refinement over time. By setting realistic expectations, monitoring performance closely, and adapting your strategies as needed, you can maximise the effectiveness of your Meta ad campaigns.

  • Where do people see ads from Meta/Facebook?

    Ads managed through Meta Ads Manager, formerly known as Facebook Ads Manager, are visible across Facebook, Instagram, Messenger, and the Audience Network – a network of mobile apps partnered with Meta for advertising. These platforms provide over 20 placement options, allowing ads to appear in various formats and locations. For instance, an Instagram Reels ad differs significantly from a Facebook Marketplace ad.

  • What is the Facebook Pixel?

    The Facebook Pixel is a piece of code that advertisers can add to their website to track user interactions and conversions from their Meta ads. It helps optimise ad delivery and retarget website visitors with relevant ads.

  • Where are Meta Ads found?

    Meta ads, formerly known as Facebook ads, can be found on various platforms owned by Meta. These include:

    1. Facebook: Ads appear in users’ News Feeds, Stories, Marketplace, and other sections of the Facebook platform.
    2. Instagram: Ads are displayed in users’ Instagram Feeds, Stories, Explore tab, and in the Shopping section.
    3. Messenger: Ads may appear in users’ Messenger inbox, Stories, and other sections of the messaging app.
    4. Audience Network: Meta’s Audience Network extends advertising beyond its own platforms to reach users on third-party websites and apps.
    5. Oculus: Ads are shown within virtual reality experiences on Oculus VR headsets.
    6. WhatsApp: While WhatsApp doesn’t currently display ads to users, Meta has plans to introduce advertising features in the future.
  • What formats do you use for Meta Ads?

    Meta ads, formerly known as Facebook ads, support a variety of ad formats to cater to different marketing objectives and audience preferences. Here are some common ad formats used on Meta’s platforms:

    1. Image Ads: Single images that appear in users’ News Feeds, Stories, and other placements.
    2. Video Ads: Short videos that autoplay in users’ News Feeds, Stories and other placements. 
    3. Carousel Ads: Multi-image or multi-video ads that users can swipe through horizontally.
    4. Slideshow Ads: Video ads made from a series of static images, with optional text overlays and music. 
    5. Collection Ads: A combination of an image or video with product images below. 
    6. Instant Experience (formerly Canvas): Full-screen ad experiences that load instantly when users tap on the ad. 
    7. Playable Ads: Interactive ads that allow users to engage with a demo or preview of a mobile game or app directly within the ad unit. 
    8. Lead Ads: Ad formats designed to capture leads directly within the Facebook platform, without users needing to leave the app. 
    9. Dynamic Ads: Personalised ads that automatically show the most relevant products or offers to users based on their past interactions with your website or app.
Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Growth & Strategy