Most brands on TikTok post often, hope that something lands, move on. That works for reach but it doesn’t work for growth.
TikTok reaches people other platforms can’t. A quarter of its users aren’t active anywhere else and its cost per result is often lower than Meta or Google. The businesses that win here are the ones who treat it as a channel with a strategy, not just a trend. That’s where we come in.
WE CAN HELP YOU WITH
We build your ad account, structure and targeting around what you’re actually trying to achieve, not a generic template.
Trends move fast on TikTok. We respond to what’s working while keeping your best-performing content live and relevant.
We work with your team, UGC creators, influencers or our partner creative agencies to produce ads that perform.
Patternbank were great at keeping customers. The challenge was finding new ones in the right markets, on the right platform.
706%
ROAS delivered against a 300% target
£37.5k
in directly attributed revenue
3
markets reached UK, US, Australia
1. Audit & research
Already running TikTok ads? We review performance, spend and where the budget’s working hardest. New to the platform? We use competitor research and your own data to identify the right audiences and ad types from day one.
2. Creative direction & strategy
We start broad, then narrow in on the audience most likely to convert, as TikTok itself recommends. The best-performing TikTok ads don’t look like ads. We build creative that fits the platform, working with your team or trusted partners.
3. Reporting & optimisation
TikTok’s Pixel and SDK give us a clear view of what’s working. We use that to continuously optimise creative, targeting, placement, bidding and budget.
Creative optimisation
Audience targeting
Ad placement and formats
Bidding and budgeting
Keyword optimisation to reduce irrelevant traffic
Is TikTok just for younger audiences?
No. It’s a common assumption, but TikTok has over 7.5 million UK users aged 35 and over. We don’t recommend ruling it out based on age alone. The better question is whether your audience is on there at all, which we can tell you from an audit.
Do I need an organic TikTok presence before running ads?
No. We run dark ads (ads served without a public TikTok account behind them), so an organic following isn’t a requirement. What matters is the creative, not whether you’ve been posting.
What makes a TikTok ad actually work?
Ads that don’t look like ads. The best-performing creative on TikTok is authentic, UGC-style content, not a polished brand video repurposed from elsewhere. We build creative direction around this from the start.
Do I need influencers to succeed on TikTok?
Not necessarily. Micro UGC creators without a large following often perform better, because audiences trust them more than someone visibly paid to promote a product. We’ll advise on the right mix for your budget and goals rather than pushing influencers by default.
How long should my ads be?
TikTok allows videos up to 60 seconds, but 15 to 30 seconds tends to hold attention better. We test length as part of ongoing optimisation rather than fixing it upfront.
What industries perform well on TikTok?
Fashion, beauty, food, entertainment and tourism do well by platform default, but we’ve seen strong results outside these categories too such as further education.
