What We Do | Loom

THOUGHTFUL SPECIALISTS FOR COMPLEX CHALLENGES

We build one connected marketing system for complex businesses, niche markets, and layered organisations. Our clients stay because our work compounds; 85% of them remain with us for over two years, with our longest partnerships spanning more than a decade.

You get a dedicated specialist pod of up to six experts across strategy, paid media, SEO, GEO and data. This team is accountable for commercial outcomes and focusing on the strategic thread that connects your audiences and channels into one clear direction.

Paid Media

Targeted campaigns that put your brand in front of the right buyers at the right moment. No vanity metrics, just immediate impact for complex markets.
View channel mix
SEO & GEO

Long-term visibility for businesses with layered offers and niche buyers who take their time finding the right answer.
Build organic authority
Content Marketing

SEO-led authority built for the complex buying journey written for your audience, not just the algorithm.
See content strategy
Data & Analytics

Connected reporting that shows what is actually driving growth, aligned to your commercial outcomes.
See connected reporting
CRO

Improving lead quality and reducing wasted effort by focusing on what actually drives results.
Improve lead quality
Consultancy

Senior-led strategy for complex problems. We navigate internal challenges to prove ROI and justify your marketing spend.
Get strategic clarity

Clients come for the clarity and stay for the results

Client retention rate

Loom

Our sector

Client NPS

Our sector

Our Work

Education

Shifting from volume leads to high-value B2B contracts

Rather than optimising for surface-level volume, we aligned investment, messaging and targeting around high-value business prospects.

77%

year-on-year increase in conversions
195%

uplift in conversion rate

Retail & eCommerce

Growing revenue 50% by challenging their own ROAS strategy

By challenging eCommerce strategy norms and rebalancing investment and creative, a seasonal campaign became a long-term growth strategy.

1,371%

campaign ROAS
50%

increase in revenue YoY
250%

increase in branded search demand

Industrial & Manufacturing

Scaling lead generation for a niche industrial brand across North America

Reaching the right buyers for a specialist industrial product across two international markets without burning budget on the wrong audience.

187%

increase in leads YoY
64%

cheaper CPCs via Microsoft Ads vs Google
5%

above-average conversion rate

Education

Beating ambitious recruitment targets in a crowded FE market

Coleg Gwent had more campuses, more course types and more competition to contend with. So we built a paid media approach that worked across all of them.