Data & Analytics

Data is at the heart of everything we do. Our Data & Analytics service helps us create effective data-informed digital marketing strategies that guide your ongoing digital marketing activity.

Our Data & Analytics service

Our data service creates effective data-informed digital marketing strategies.

Our Analytics service digs deep into the data you have, assessing performance on an ongoing basis, letting the outcomes guide your digital marketing activity. We also help businesses to correctly set up and configure their Analytics tracking, Google Ads tracking through Google Tag Manager.

Loom’s CRO (conversion rate optimisation) service maximises the return from visitors to your website.

Find out more below.

  • User Experience (UX) & Conversion Rate Optimisation (CRO)

    User Experience is all about making sure your website meets your users’ expectations and delivers a positive experience. Poor UX can have an impact on your website’s conversion rate.

  • Analytics icon
    Analytics & Tracking

    Make your Google Analytics data go further with Loom. Our comprehensive Analytics & tracking services help you make the most out of your website’s data.

  • GA4 Setup & Migration

    Future proof your analytics solution after the Google Universal Analytics (UA) switchover from July 1st 2023. Remember, without these changes, your website will not be in a position to collect data as it has been to date. 

Talk to our digital marketing experts

0117 923 2021

[email protected]

Data-informed marketing campaigns

At Loom, our data offering is made up of 3 key services:

  • Audience Insights
  • Performance analysis
  • Market investigation

Audience insight for a data-driven marketing strategy

Data allows us to understand who your existing and potential audiences are. It also tells us exactly what they want, where they want it and how they want it. 

Who are your customers?

We use a number of 1st party sources to learn about your audience. This includes analytics, Google Ads, Microsoft Ads, Facebook, Linkedin, and CRM data. 

We also consult 3rd party sources such as independent reports, government reports, market reports and benchmarking reports. This helps to give us a full picture of your audience.

Combined, this data enables us to answer questions like:

  • which customers spend the most?
  • which customers are most loyal? 
  • what is the typical age of my customers? 
  • what interests do my customers have?

What do your customers want?

The key to performing well online is to identify and answer the user demands with your digital activity. So, when it comes to understanding what your customers want, we consult a huge amount of data to inform your digital marketing strategy.

We use a number of resources including:

  • Google Ads
  • Microsoft Ads
  • Search Console
  • Google trends
  • Answerthepublic
  • AHREFs
  • Ubersuggest

We also employ social listening tactics across social media networks to get a better understanding of what your users want based on their conversations.

This sort of data enables us to understand what questions your customers are asking. For example, what they want to know and what they want to buy. This allows us to spot trends and respond to questions with content.  

How do your customers want their information?

An audience insight investigation allows us to understand which channels your audience use, on what devices, and on which platforms. 

We also look at which platforms give you the best return, along with the best performing visuals, such as display ads or videos.

Making data meaningful

After collecting audience data for your campaign, we’ll present the results in a way that makes sense to you. We often use personas or profiles, making it easy for you to instantly connect with and understand your audience’s wants, needs, and behaviours. Then you can apply this knowledge to your online and offline marketing strategies instantly. 

Performance analysis for strategic data-driven marketing

If you’ve recently launched a new website and want to know how it’s performing or have been running a campaign that isn’t generating the desired return – our performance data service can help you get answers. 

As part of our strategic data-driven marketing service, we provide a Performance Analysis service. 

This lets you understand how well your digital marketing activity is performing right now. The Performance Analysis is made up of 2 key strands:

  • How your users are currently finding your site 
  • How your users are currently engaging with your site

Identifying this enables our data-driven marketing experts to highlight underperforming areas on your site, as well as learn from high performing activity. 

How your customers find you

Firstly, we take a look at how well your digital marketing mix is performing for you. 

For example, we might find that you’re heavily reliant on biddable media to drive traffic to your site, and in order to reduce your reliance on PPC, it may be more beneficial to also invest in SEO. We also look at whether all social media channels are pulling their weight, and make sure you’re using the channels best suited to your audience.

How customers engage with you

Once you’ve got customers to your site, data can tell us how effective your website is at getting them to do what you want them to do. 

Our analysis looks at engagement metrics such as:

  • bounce rate
  • Conversion rate
  • call to actions
  • exit rate time on page
  • user journey paths
  • conversion metrics such as drop offs
  • cart abandonments
  • performance by page, funnel visualisation
  • behaviour values

Market Investigation


Lastly, our market investigation service looks at the online market where your business operates. By getting to truly understand your market, we understand where your opportunities lie. 

A key area of the market investigation is to look at your competitors. Using a number of tools we work to understand your competitor’s digital strategy, taking inspiration from successful tactics and capitalising on tactics that are not working as well. 

This lets us see things like the types of content that perform well for your competitors, as well as what they’re bidding on and what they’re ranking for organically. 

To do this, we use a variety of tools that enable us to monitor your business’ online space. They help us look at things like: 

  • competitor’s prices, meaning you can set your prices accordingly
  • market trends, allowing you to spot market opportunities and earn first-mover advantages.

Integrated Digital Marketing transforms businesses

0117 923 2021

[email protected]

Success stories

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Achieving new growth in a saturated eCommerce market

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