Contact

THE IMPORTANCE OF DATA

We believe every decision that affects your business should be informed by data. We’re not in the business of making guesses. We use data from many different sources to understand the behaviour and intentions of your customers and your current performance.

We leverage analytics tools, ad platforms and first-party and CRM data to give you an accurate picture of channel activity and performance and generate meaningful leads and audiences. Staying on top of data collection also means we can ensure you’re staying compliant with platform regulations.

Data and Analytics should form part of all your digital marketing activities, and our experts are on hand to ensure you’re getting the most out of it.

WE CAN HELP YOU WITH

  • CONFIGURATION

    Ensure you’re tracking meaningful and accurate information that informs and enhances your digital marketing activity

  • PRIVACY-CENTRIC TRACKING

    Make the most of your first-party data whilst following strict privacy standards to build trust with your audience

  • OFFLINE CONVERSION TRACKING

    Join the dots to understand the effectiveness your ads & other online activity have on offline conversions

  • LTV ANALYSIS

    Focus on the lifetime value of customers to inform digital strategy and large business decisions

  • ADVANCED REPORTING

    Custom interactive dashboards and reports help you easily access the data metrics that matter to your business

  • TRAINING

    Our training enables you to navigate Google Analytics – finding the data points and insights that can make a real difference.

ANALYTICS PARTNERS & PLATFORMS

Purple abstract image

Funnel

We use Funnel to get data from multiple sources into one place allowing us to pass this data into data visualisation and business intelligence tools to more easily report performance for multiple channels in one place.

Google Tag Manager

In order for us to ensure your website tracking is working correctly, we use Google Tag Manager. It allows us to keep all of your tracking and ad platform pixels in one place without needing access to your code and means we can make changes to the tracking without developer support.

HOW WE ACHIEVE YOUR GOALS

  • Audit & immersion

    The first step is to understand how you already collect and use data. This helps us find opportunities to improve your tracking and ensure that we’re measuring what matters most to your business.

  • First party data strategy

    As the digital marketing industry is forced to reduce its reliance on third-party cookies, we identify how you can utilise your existing first-party data and find opportunities to collect more to improve your measurement, attribution and targeting.

  • Full funnel measurement & attribution

    By combining data from different sources, we can create a comprehensive view of your user’s journey and touchpoints, allowing for effective attribution & channel activity optimisation.

  • Ongoing optimisation

    As your business grows and legal and platform requirements change, we ensure that your data & analytics strategies evolve and remain compliant. We create new reporting dashboards and visualisations as your reporting requirements change.

AI & Data at loom

AI empowers our Data specialists to analyse datasets faster and more thoroughly, helping us to make more informed decisions and conduct insightful user analysis. AI-informed predictive metrics also help fill the gaps in data due to privacy requirements. Learn more about how our Data team and the rest of Loom are utilising AI here.

DATA SERVICES CONSULTANCY

Do you already have an in-house team but are looking for support from a strategic data expert? Get actionable, strategic insights into your account that will improve performance, efficiency and ROAS with our consultancy service. We also offer training packages to help your staff unlock data and analytics insights.

Our consultancy service

Frequent questions

  • What is first-party data?

    First-party data is data you collect directly from your customers through their direct interactions with your brand, rather than the data collected by third parties, like ad platforms. With the increasing limitations on how third-party data can be collected and used, the importance of an effective first-party data strategy cannot be understated.

  • How do I know that my web analytics data is accurate?

    Many digital marketers rely on web analytics platforms, like Google Analytics, to measure the effectiveness of their marketing campaigns and make decisions, therefore it’s essential that they can feel confident about its accuracy. Through a process of testing and data analysis, we identify where our client’s data may be inaccurate and implement solutions that allow us to capture the most accurate data possible.

  • Do I need a CRM to measure offline conversions in my ad platform?

    Being able to attribute offline conversions (such as sales) to the online channels that generated the leads is essential for a lead-generation business to measure the effectiveness of its digital marketing. Ad platforms such as Google, Meta and TikTok allow you to use data related to these offline conversions to understand how these platforms’ leads impact your bottom line. Using a CRM (customer relationship management platform) integration is the most common and easiest way to set this up, but it’s not the only way. It’s also possible to use a manual upload of a CSV or to use a Google sheet to connect your data to measure offline conversions.

Contact us
Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Growth & Strategy

Book a call