-47%
cost per enquiry
48%
improvement in booked enquiries
2.3x
more clicks converting to enquiries
A UK kitchen retailer with a national network of showrooms, each managed locally. The goal was more booked enquiries from local buyers, at a lower cost.
Every showroom ran Google Ads on its own. Neighbouring showrooms bid against each other for the same postcodes, so the network was paying to compete with itself. Each account measured success differently. There was no shared view of what a good lead looked like or where budget was working.
We brought the network under one group-owned account. Every showroom was judged on the same definition of a quality lead. Each showroom lead kept their own clear reporting, so local ownership stayed in place while the strategy became shared.
cost per enquiry
rise in booked enquiries
more clicks converting to enquiries
Separate strands became one connected strategy. Showrooms stopped competing with each other and started working as a network.
That is ClearThread™ in practice: every decision connected, so growth compounds across every site rather than resetting at each one.
