When your tracking is unreliable, optimisation is guesswork.

Most marketing teams are making budget decisions on data they don’t fully trust. Conversions are miscounted. Ad platforms are over-claiming. Cookie consent is breaking attribution. The result: wasted spend and missed growth.

GA4 gaps you don’t know about

Ad platform tracking that’s uncompliant or inaccurate

No single view of what’s actually working

One sprint. A measurement setup you can trust.

The Data & Analytics Sprint is a fixed-scope engagement that audits what’s being measured, aligns it to what matters and puts clean tracking in place. Resulting in a dashboard your whole team can actually use.

Delivered within two months of sign-off. Fixed cost. No ambiguity.

How the sprint works

  1. Tracking audit 1

    We review your GA4 setup, ad platform scripts and cookie consent configuration to find what’s being measured accurately and what isn’t. Full findings shared with actionable next steps.

  2. KPI workshop 2

    A structured session with your stakeholders to align on what metrics actually matter: primary, secondary and beyond. Output: a measurement framework built around your goals, not ours.

  3. Tracking setup 3

    We deploy a clean, compliant tracking configuration using Google Tag Manager or whatever tag management solution you already use. You’ll understand exactly what’s being measured and why.

  4. Reporting dashboard 4

    A dashboard built around the metrics that came out of the KPI workshop. Shareable with stakeholders inside and outside marketing. Includes one review round.

Part of how we build one connected system

Data & Analytics is one thread in the broader marketing system we build for complex businesses. Clean measurement is where compounding starts. Without it, every other channel decision is made in the dark.

80% of our clients stay for more than two years. That’s what connected marketing does.

WHAT’S INCLUDED

Full tracking audit with findings and next steps

Measurement framework aligned to your KPIs

Compliant tracking setup across analytics and ads

Bespoke reporting dashboard

£2,495+ VAT · Delivered within 2 months of sign-off
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Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Head of Growth