The reason is simple: these ads provide the highest returns for your budget. It’s also incredibly easy to attribute actual revenue to specific areas of spend, so you can scale and grow your Shopping campaigns.

In addition, Google Shopping is continuously evolving. In an effort to compete with Amazon’s online transactional dominance, Google is making constant enhancements to its Shopping platform so it works even better for advertisers.

It’s flexible. When it comes to shopping campaigns, we can work with you in a number of ways. You can choose to set us budget and revenue targets. Alternatively, we can work towards a return on spend target to ensure your profit margins are looked after. During the setup process, we help to define your objectives and build the best strategy for your business.


At Loom, our Paid Media team are experts in Shopping campaigns. To earn our CSS Partner Status, we’ve had specialist training, taken exams and have years of experience under our belts. This enables us to build and manage Google Shopping campaigns that deliver the most impactful results.

We’re also a Google Premier Partner agency which means that Google recognises Loom as one of the top 3% of UK agencies. We have a proven track record of going above and beyond to generate the best possible results for our clients.



    Improve performance and get the most visibility possible to increase the chance of your product converting.


    Control what products show for which search terms and bid aggressively on queries with high intent.


    Using Google’s machine learning to strategically deliver ads across networks to an audience that is most likely to convert


    Promoting your online and local inventory, and boost traffic to your website or local store.


    A strategy that’s completely tailored to you and based on your priority products, ranges or brands.


Stage Depot • eCommerce

Supercharging revenue with feed optimisation

Stage Depot needed to take advantage of the industry recovery post pandemic and had their best year as a business before November had even started.

  • 48%

    increase in website traffic

  • 157%

    increase in Google Ads revenue

  • 775%

    ROAS - an increase of 48%!

Stellar Cookware • eCommerce

Cooking up more traffic & revenue for Stellar Cookware

Loom’s SEO, Content and Paid Media teams used their skills and expertise to improve the revenue, organic visibility and traffic for Stellar Cookware, one of the UK’s leading kitchenware brands.

  • 147%

    increase in organic traffic

  • 102%

    increase in paid traffic

  • 59%

    increase in organic revenue across the campaign


  • 1. Shopping feed audit & research

    Our Google Shopping feed audit identifies areas where your current campaigns are performing well, as well as areas that need improvement. This includes analysing your current spends to ensure you are getting the best return on investment.

    Through competitor research and drilling into search trends and your own data, we can help you find the most relevant search terms or audiences to target, and which approach will most effectively deliver the right results.

  • 2. Data-driven strategy

    Our expert strategists will come up with a sophisticated strategy to get your brand in front of the right people and drive the action you want. Through brand immersion and a wider understanding of your target audience, we structure granular campaigns where relevancy and value are clearly showcased to the end user. We use advanced targeting techniques to ensure your ads reach your target audience, increasing the likelihood of conversions.

  • 3. Campaign optimisation & reporting

    We believe in continual data-driven improvement. We’re constantly optimising performance, using in-platform and analytics data to ensure that campaigns are delivering on targets and can be scaled to help you grow. By combining a human touch with the latest in Google technologies in automated bidding and offline conversion tracking, we spot trends and opportunities that enhance campaign output across all placements.

    And we’re transparent every step of the way! With tailored reporting that’s always accessible, you can stay on top of performance to ensure that campaigns consistently deliver the results you need to achieve in paid activity.


  • What is the difference between Google Search and Google Shopping?

    While Google Search helps users find information across the web, Google Shopping is specifically tailored to facilitate online shopping by providing product listings, prices, and shopping-related features.

    Key differences:

    1. Content-Type:
    • Google Search primarily returns text-based search results, including web pages, articles, and other online content.
    • Google Shopping focuses on product listings and e-commerce-related content, showcasing products from various retailers.
    1. User intent: 
    • Google Search caters to a wide range of user intents, from informational queries to transactional queries.
    • Google Shopping targets users with high purchase intent who are actively searching for products to buy.
    1. Functionality:
    • Google Search provides general search functionality across the entire web.
    • Google Shopping offers specialised shopping features, including product listings, price comparisons, and shopping filters.
  • What is the difference between standard and Smart Shopping campaigns?

    Standard Shopping campaigns provide more control over bidding and targeting, while Smart Shopping campaigns automate these aspects using machine learning to maximise conversion value.

  • What happened to Google Marketplace?

    Google Marketplace, now known as Google Shopping, has evolved significantly from its early days as Froogle.

    It has transitioned from a free product listing service to a combination of free and paid listings, integrating sophisticated advertising options and enhanced user experience features.

    This evolution reflects Google’s strategy to make Shopping a competitive and comprehensive marketplace for both retailers and consumers.

  • What is Google Shopping Management?

    Google Shopping Management is the process of creating, optimising, and managing Google Shopping campaigns to promote products and drive sales on the Google platform.
    It involves various tasks and strategies aimed at maximising the effectiveness of Google Shopping ads and improving the overall performance of e-commerce businesses.

  • What are Google Shopping Ads?

    Google Shopping Ads, also known as Product Listing Ads (PLAs), are visual ads that appear on Google Search and Google Shopping results. They display product images, prices, store names, and other product details.

  • What is Google Merchant Center?

    Google Merchant Centre allows you to upload and manage your product data so that it’s available across Google services.

  • What are the requirements for a product data feed?

    The product data feed must comply with Google’s specifications and policies, including accurate product titles, descriptions, prices, availability, and valid GTINs (Global Trade Item Numbers) where applicable.

  • How are products ranked in Google Shopping?

    Products are ranked based on a combination of bid amount, product data relevance, and the quality of the landing page experience.

  • What metrics should I track for Google Shopping Ads?

    Key metrics include impressions, clicks, click-through rate (CTR), cost-per-click (CPC), conversions, conversion rate, return on ad spend (ROAS), and cost per acquisition (CPA).

  • What are local inventory ads?

    Local inventory ads show products available for purchase in nearby physical stores. They include store-specific information like availability, price, and directions.

  • What is a Comparison Shopping Service (CSS)?

    A Comparison Shopping Service (CSS) compares products and then refers the user to the retailer’s site to make a purchase.

  • Is Google Shopping the same as Google Merchant Center?

    While related, Google Merchant Center is not the same entity as Google Shopping.

    Merchant Center is a platform that enables e-commerce merchants to upload product information, which is then used to create Google Shopping ads. Google Shopping is the marketplace where your PPC ads appear.

Tommy Pearson Growth Expert at Loom Digital

Tommy Pearson

Growth & Strategy