Building visibility and lead flow for a niche B2B energy business
Business energy procurement is a complex sell. Here’s how we built visibility and lead flow from the ground up.
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72%
YoY increase in site sessions
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400+
organic keywords ranking in a niche market
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65%
YoY increase in new users via content
Turning apprenticeship content into a connected growth engine
One connected content strategy took a fragmented site for Lifetime Training to 184% over their B2B lead target.
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184%
over B2B lead target
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626
keywords ranking top 10 (up from 419)
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173%
over page view target
Driving engaged users through Pinterest
We used Pinterest to help our client stand out in the valuable inspiration-led stages of the journey.
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100%
increase in traffic from Pinterest
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306%
increase in Pinterest engagements
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533%
increase in Pinterest engaged audience
