OUR PINTEREST AD STRATEGY
As we didn’t know how long the surge in Pinterest users was going to last, we chose to prioritise what would have the best impact on Create Your Nest’s Pinterest presence in the shortest time possible. We decided to create:
- New naming structures for all Pinterest boards to make it clear which were inspiration focused and which were Create Your Nest’s portfolios
- Tidied up boards with new descriptions and categories making them more discoverable
- Two new boards based on kitchens that Nest have produced, with around 20 pins each.
- One board focussed on industrial style kitchens due to the high search volume we saw for this area
- The pins focussed on different aspects, such as kitchen features, building features, bristol based or comments from the owner
- Two new inspiration boards about Colour Schemes and Worktops – as they are two areas that most people focus on when creating their kitchens.
We also worked to ensure the account was validated by Pinterest, promoting authority and trust.
The results
After the Pinterest project was complete, in the month after compared to the month before we saw:
- 70% increase in impressions
- 104% increase in total audience (the total number of people who have seen or engaged with your pins)
- 306% increase in engagements
- 533% increase in engaged audiences (the total number of people who engage with your pins)
- 100% increase in website traffic from Pinterest
These results helped ensure that Create Your Nest was more visible to potential customers during what was an extremely volatile time in business.
