By challenging eCommerce strategy norms and rebalancing investment and creative, a seasonal campaign became a long-term growth strategy.
1,371%
campaign ROAS
50%
increase in revenue YoY
250%
increase in branded search demand
Seasonal brands live and die by their off-peak performance. Here’s how we turned awareness into bookings for The Grand Pier.
1,195
conversions across key events
£3.73
competitive CPA
Technical SEO has always shared aspects with development and coding work. This is an area where AI truly shines. In order to provide the most value for clients, it’s important that the main bulk of our SEO team’s time is spent utilising their expertise, not focusing on administrative tasks that can be done by machines. It can be incredibly useful for presenting, and analysing data, or for general admin tasks. This helps keep our SEO team focused on solving more challenging problems.
Awards & accreditations
We used AI for shopping feed optimisation to help improve product titles and descriptions to help improve visibility on Google Shopping to increase sales and revenue
302%
Increase in sales
287%
Increase in revenue
191%
ROAS Increase
Coming out of the pandemic, Cheltenham College needed to fill its September cohort. We delivered their highest ever intake.
753%
increase in leads
74%
decrease in cost per lead
Stellar Cookware were competing in a crowded market with inconsistent organic visibility and an underperforming paid setup. Here’s how we fixed both.
55%
increase in revenue YoY
147%
increase in organic traffic
59%
increase in organic revenue