In a user-first world, technical health can make or break your website. At Loom, we put your website under a microscope. We scrutinise your website through the eyes of search engine spiders and users with the aim of making it as technically healthy as possible. That’s how we help you reap SEO and UX benefits.
The technical health of your website is increasingly important when it comes to SEO success. Even if your website is well optimised, has good backlinks and is full of comprehensive, useful content – it will struggle to rank on search engines if it’s not technically healthy.
That’s because Google is trying to improve the web for users. Therefore anything that impacts user experience (UX), such as broken links, mobile usability, and site speed will instantly have a negative impact. By making sure your website is technically in shape, it will become easier to crawl and therefore rank more easily.
At Loom, we can help you to get your website as technically healthy as possible and improve your website’s organic visibility.
A technically healthy site is one that search bots and users can understand and navigate easily. Whilst this sounds simple, there are lots of factors that prevent both of those things from happening.
When these occur, users and bots receive a poor online experience. When Google and other search engines realise your site isn’t providing the perfect experience, they prevent your website from thriving in the SERPs (search engine result pages).
Loom has developed a comprehensive technical audit process in order to improve website health for SEO benefit.
Our technical audit includes checks around the following areas:
We run checks using a suite of tools including DeepCrawl, Google Search Console, AHREFs, Lighthouse and more.
Once we have analysed your site’s technical health status, we work closely with your developers and designers to resolve. Working through each issue to make sure your site is as healthy as possible.
Once a site is live, checks are run on a monthly, quarterly or bi-yearly basis. Regular technical SEO audits also allow us to appraise the site through the eyes of any new algorithm updates.
Our technical SEO service also forms part of our new site launch service.
We can’t stress the importance of getting on top of your website’s technical health – whether you opt for a one-off technical SEO audit or regular audits to keep your website healthy.
At Loom, we’ve been working in SEO for over a decade. These years of dedicated SEO experience means we understand exactly how search engines work – and exactly what they’re looking for from your website.
That’s why we prioritise technical SEO as part of every SEO project we take on.
Our experienced team of creative and analytical SEO experts offers advanced technical SEO insights that when dealt with, can make huge improvements to your website’s organic visibility. In turn, these fixes can help enhance the effectiveness of other channels, such as on-going content strategies as well as biddable media campaigns.
Our technical SEO consultants work closely with your developers and/or designers to make sure the fixes get carried out in the most effective way possible.