Digital Marketing Strategy
Digital marketing has the power to transform your business. At Loom, we’ve spent the last 10 years developing and refining our digital marketing strategy service.
What is our Digital Strategy service?
We offer digital strategy as part of an ongoing project or as a stand-alone piece of work. So, whether you need us to take the lead on your digital strategy or work with your internal digital marketing resource to carry it out – we can help you.
Our unrivalled knowledge in digital marketing channels and strategy combined with our dedication to understanding your business means we’ll develop a digital marketing strategy to help you flourish online.
-
Campaign Work
At Loom, our digital experts can help you develop a digital marketing campaign strategy that targets your short term needs precisely and effectively.
Digital Marketing Strategy Creation
We start every digital marketing strategy project with a kick-off workshop. This is our opportunity to get a handle on the key areas of your business, including:
- Digital marketing objectives
- Your business proposition
- Your target audience
- Your USPs
- Competition and the market in which you operate
Following this workshop, we pull together the perfect blend of digital channels to create a bespoke digital marketing strategy for your business. Our integrated approach ensures all channels work in unison to make the biggest impact possible to your business.
Data-informed Digital Strategies
All our digital strategies are data-informed. We don’t do anything blindly. We use internal and external data to understand your market, understand your competitors and understand your audience. Every decision we make is based on meaningful data.
Once we’ve collected and examined that data, we compile a digital strategy that sets out the following:
- Your digital marketing objectives – we define what we’re trying to achieve in a SMART way along with your KPIs. This benchmarks the success of your digital marketing activity.
- Your target audience – we define your audience and their online behaviour.
- The messaging – we come up with the best way to communicate with your target audience online
- The digital marketing channels – We set out how each channel will be leveraged in order to achieve your business goals. This often highlights our integrated approach, using PPC and Biddable media, display, video, SEO, social media and content marketing.
An integrated approach to digital strategy
We take an integrated approach to digital marketing which means different aspects of your digital marketing strategy will likely sit with a number of different parties.
Our expert copywriters, SEO specialists, social media managers, and Biddable media managers will use this top-line digital marketing strategy as an overarching frame of reference. From that, they’ll drill down in more detail to their own channel’s individual strategy.
By making sure each sub-strategy feeds into the overarching one, all your digital marketing efforts are driving forward in the same direction.
Ongoing Digital Strategy
Digital strategy is vital to everything we do at Loom. That’s why we recommend revisiting your strategy every 6 months.
It gives us the opportunity to realign, take stock of your results and introduce any additional opportunities that may have arisen in the last few months. For example, there’s a constant stream of new services, products and algorithm updates regularly introduced by Google, Facebook and Microsoft. Plus, after 6 months, we have more data which lets us better focus your activity going forward.
Equally, if your business is fast-moving, assessing your digital marketing strategy regularly helps to incorporate your updated business priorities.
Either way, our honest approach means that we make a fair and balanced assessment of the performance – if something’s not working, we’ll say so.
Digital Strategy Agency, Loom
At Loom, our digital marketing strategy team go above and beyond to ensure that your digital marketing activity achieves its goals. We’re honest, open and results focussed, and work flexibly to cater to your needs.
Get in touch with our team today, and find out how we can help you with your business’s digital strategy.
Awards
