Why content matters

You may have plenty to say about your product or service – but if you don’t say it in the right way, your words won’t resonate with users. Digging deep into data and weaving insights into sharp and punchy copy is key to engaging audiences and converting them into loyal customers.

Your website is often the first place users go to find out more about your business. So it needs to capture your voice, values and offering, ensuring that you’re the go-to solution for their challenges. We carefully consider every sentence to capture the ‘why’ behind your brand – why you exist, and why users need you.

Whether you want to increase website traffic, position yourself as an industry leader or create valuable resources for your audiences, we can help. Our experts develop and execute content strategies that help build that all-important relationship with your audience. Our SEO-led strategies cut through the noise and place you front and centre in search results while ensuring that your services stand out.

OUR CONTENT SERVICES

When it comes to creating and executing content strategies, there’s no one-size-fits-all approach. So we offer a range of copywriting services for all kinds of businesses, shaping your messaging and writing words that resonate with your audiences and compel them to take action.

SEO-driven strategies

Whether you’ve just launched a brand new website or feel that your content isn’t resonating with the right audience, we create SEO-led content strategies that communicate your values in a compelling way. We’ll get under the skin of your industry, merging our data with yours to immerse ourselves in your industry. We’ll write content that aligns with user intent and speaks to your target audience through each stage of the sales funnel.
Our SEO services
Content creation

All content should be created with a purpose, whether it’s a product page, case study or a thought leadership piece. It should meet users’ needs and move them further down the funnel.

You may already have an editorial calendar in place, or perhaps you want to build a strategy but have no idea where to start. Our writers will jump in and create different types of content on a regular basis, speaking to key audiences at each stage of their buying journey.
Content optimisation

Creating new content is only one part of a successful strategy. It can be hard to keep old content up to date, so let us do the hard work for you. We’ll regularly check in on existing articles and guides and optimise them as part of an ongoing strategy, ensuring that they still align with your brand as well as Google’s guidelines.
Page briefs

If you’d rather keep your writing in-house but want to reap the benefits of good organic visibility, or don’t have enough time for that initial research stage, we can help you work through the writing process with data-driven research and comprehensive page briefs.

After carrying out keyword and topical research, we’ll structure your page or article and advise on keyword placements to help you get started. We’ll also be on hand to answer any questions you may have.

Writing your way to success

We’re a people-led agency that creates content for your business, meaning that our strategies are based on you. Successful content looks different for every business, which is why the immersion stage is just as important as the creation stage. We aim to execute a strategy that generates the results you want to see.

Ideation & immersion

Our writers consume what your audience consumes, such as industry publications, newsletters, forums and social channels, getting to know them inside and out.

We apply the same level of attention to your business, learning more about your goals and becoming an extension of your team. Together, we’ll create a successful content strategy that broadens your reach, has good ROI and makes your business flourish.

Creation

Writing for the web means being direct and driving action, with confidence and flair. We know how to take your brand’s personality and translate it into well-crafted copy that hits home. Whether you want to shout about a new product, simplify technical legislation or comment on the latest trends, we’ll find the words that best convey your message and deliver value.

Rework & revise

So we have a calendar in place and spent a lot of time researching and writing – but how do we know if our strategy is working? Starting with a content audit, we’ll periodically review the performance of your blogs, analyse your competitors’ activity and start reworking older content to ensure it’s up to date and still bringing results.

CONTENT related

Work

Education & Apprenticeships

Turning apprenticeship content into a connected growth engine

One connected content strategy took a fragmented site for Lifetime Training to 184% over their B2B lead target.

184%

over B2B lead target
626

keywords ranking top 10 (up from 419)
173%

over page view target

View all work

Our CONTENT
experts

Meet the team

Chloe Price

Content

Hugh Tucker

Content

Jonathan Morris

Content

Frequent questions

What are content marketing services?

Content marketing is a marketing strategy aimed at attracting, engaging and inspiring target audiences. This involves creating landing pages, blogs, guides, videos, and social media, to name a few.
What makes content successful?

Good content is developed for a specific audience and aligns with their intent. Our content is produced to attract a relevant audience that will ensure we drive, retain and engage audiences with your brand. At Loom we also immerse ourselves in your brand, taking into consideration your tone of voice, brand messaging and audience.
What does a content marketing strategy include?

A full digital content marketing strategy includes tone of voice, brand guidelines, research, customer personas, customer journey, keyword intent, and best practices for SEO.
Why is website content creation important?

We don’t just want to drive traffic to your website, we want your audience to engage with your business. Great content will support brand awareness, brand trust and ultimately conversions. It offers a long-term strategy that will work for your business over a long time.