SEO for Local Businesses
Offline and online worlds are increasingly entwined. Use Local SEO to get more customers to your business. Loom have over a decade of local optimisation experience, getting you more visible in Google in your local area.
The importance of local SEO
Local SEO is crucial to driving footfall to your store, showroom or local business branch. A strong local SEO strategy gives you a better chance of appearing in local search results, as well as increasing your online presence and strengthening your brand awareness.
If you run a business from a “bricks and mortar” location, you should prioritise local SEO as part of your digital marketing strategy.
That’s because 72% of today’s web users who search for local services visit businesses or shops within five miles of where they’re searching from. By ensuring your website and business has a good online presence in your local area, you can take advantage of search-based footfall to your business, allowing your business to benefit from offline success too.
At Loom, our SEO experts can help you get your business on the map.
Improve your Local SEO
Search engines want to provide users with information that’s relevant to them and to where they’re searching from. The rise of ‘near me’ searches on mobile has transformed the search space. By improving your local SEO and managing your online profiles such as Google Business, you let Google know that your business is reliable, up to date, and that it can count on you to provide exactly what searchers are looking for.
Local SEO can be particularly beneficial for companies like:
- Stores, shops and showrooms
- Restaurants
- Coffee shops, bars & clubs
- Tourist attractions
- Landmarks
When it comes to improving your business’ local SEO, we work with you to make sure your business stands the best chances of showing for local or “near me” type searches.
Our local SEO experts will complete a thorough audit of your site, making sure you have:
- Full business profile on Google Business that includes a clear business type/category, a clear service/offering and up to date information about your business.
- consistent address and postcode data across the web (Including external online directories
- connected and updated social media profiles
- a website optimised with local keywords, communicating local knowledge and authority
- no misinformation or duplicate pages
- positive reviews and ratings from users
Loom – Your local SEO agency
At Loom, we’ve been working on business’ SEO for more than ten years. Our local SEO experts conduct audits as standard for new projects, and it’s also a core part of our ongoing SEO strategies We also offer one-off local SEO projects.
Our experience in SEO means we understand how people use search engines for local searches. We also understand how search engines decide who to show users.
With this in mind, we approach local SEO strategically, using keyword and competitor research data to inform your local SEO strategy. As well as ensuring your location data is correct on Google Business and across the web, we consider user search intent, on-site optimisation, and your business’ competition when optimising your site for local SEO.
