Driving a 195% Increase in Conversion Rate by Prioritising Lead Quality Over Volume
Rather than optimising for surface-level volume, we aligned investment, messaging and targeting around high-value business prospects.
-
27
average monthly qualified leads delivered
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77%
year-on-year increase in conversions
-
195%
uplift in conversion rate
Strengthening regional demand & driving £300m+ in new-build sales
We designed a digital approach that could support property sales across the UK while maintaining visibility with buyers actively searching for new homes.
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£300m
in revenue
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130%
growth in buyer enquiries
-
£250k
monthly media budget
Paid media drives record levels of attendees
A prestigious private school looking to utilise Paid Media to boost prospectus downloads, enquiry form submissions and open day attendances
-
753%
increase in leads
-
74%
decrease in cost per lead
-
314%
increase in clicks to the website
LinkedIn Ads drive quality conversions for niche SaaS company
Loom worked with Event Store, the company behind EventStoreDB – an open-source state-transition database for building event-sourced software applications, to boost lead generation, registrations and sign-ups through targeted marketing on LinkedIn.
-
770%
increase in clicks year on year
-
33%
YoY cost per click reduction
-
323
conversions
International Paid Media campaigns
Loom has helped Western Global grow their market share in North America with the end goal of increasing both the volume and relevancy of leads acquired in the United States and Canada.
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187%
increase in leads YoY
-
15%
increase in absolute top of page rate
-
5%
above-average conversion rate
Driving high quality traffic in a niche market
Ignite Energy needed help raising awareness around their service, as well as to generate more leads in a niche B2B industry.
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72%
YoY increase in site sessions
-
65%
YoY increase in new users to the site through content pages
-
400+
Organic keywords in a niche space
