Case Studies Archive

Using ChatGPT to Organise Technical SEO Data

Taking the legwork out of technical SEO data with ChatGPT

Technical SEO has always shared aspects with development and coding work. This is an area where AI truly shines. In order to provide the most value for clients, it’s important that the main bulk of our SEO team’s time is spent utilising their expertise, not focusing on administrative tasks that can be done by machines. It can be incredibly useful for presenting, and analysing data, or for general admin tasks. This helps keep our SEO team focused on solving more challenging problems.

Optimising Google Shopping Ads based on AI User Insight

Using AI to Make Shopping Results More Relevant

We used AI for shopping feed optimisation to help improve product titles and descriptions to help improve visibility on Google Shopping to increase sales and revenue

302%

Increase in sales
287%

Increase in revenue
191%

ROAS Increase

Cheltenham College • Lead Gen

Paid media drives record levels of attendees

A prestigious private school looking to utilise Paid Media to boost prospectus downloads, enquiry form submissions and open day attendances

753%

increase in leads
74%

decrease in cost per lead
314%

increase in clicks to the website

Awards & accreditations

Stellar Cookware • eCommerce

Cooking up more traffic & revenue for Stellar Cookware

Loom’s SEO, Content and Paid Media teams used their skills and expertise to improve the revenue, organic visibility and traffic for Stellar Cookware, one of the UK’s leading kitchenware brands.

147%

increase in organic traffic
102%

increase in paid traffic
59%

increase in organic revenue across the campaign

EventStoreDB • Lead Gen

Paid Social

LinkedIn Ads drive quality conversions for niche SaaS company

Loom worked with Event Store, the company behind EventStoreDB – an open-source state-transition database for building event-sourced software applications, to boost lead generation, registrations and sign-ups through targeted marketing on LinkedIn.

770%

increase in clicks year on year
33%

YoY cost per click reduction
323

conversions

Western Global • Lead Gen

International Paid Media campaigns

Loom has helped Western Global grow their market share in North America with the end goal of increasing both the volume and relevancy of leads acquired in the United States and Canada.