SEO and GEO Content Strategist

About Loom Digital

Loom Digital is an ambitious and growing B Corp-certified digital marketing agency with big plans for the next three years, and we’re looking for a Content Strategist to help us get there.

This is an exciting opportunity to join us as we execute a 3-year growth plan. Our client base is solid and varied, encompassing a diverse range of sectors, including both B2B and e-commerce. 

As a content strategist, you’ll help build and maintain visibility for our clients across traditional search engines and AI platforms. You will audit web content and develop strategic content plans to achieve long-term objectives. You’ll work closely with our Content team, part of our Organic division, writing landing pages, product descriptions, blog posts and more to ensure our clients are visible wherever and however their audiences search. 

While we prioritise human-written content for our clients, we’re curious about ways AI can help speed up some workflows. Part of your role will also involve experimenting with AI to improve the administrative or research side of content creation and ideation.

Key Responsibilities:

Content strategy & planning

• Develop and lead long-term content strategies that consider client goals, target audiences, search intent and brand positioning.
  
• Collaborate with our Organic team on larger website architecture and transformation projects.
  
• Conduct keyword and prompt research and competitor analysis across diverse sectors and niche markets.
  
• Build editorial calendars aligned with target audiences and user intent, map deliverables, and execute the overall strategy.
  
• Monitor organic performance, produce monthly reports and in-depth quarterly reports, analysing data to adjust the strategy and continuously build visibility.
  
• Stay up to date with the latest industry developments, taking note of new ideas and trends that we can apply to our Content services here at Loom. 

Content creation & governance

• Create and optimise a mix of content for both B2B and B2C audiences, including blogs, eCommerce product descriptions, landing pages and page briefs.
  
• Dig deep into niche topics, taking technical or complex information and transforming your research into readable, valuable articles and landing pages that align with our clients’ brands.
  
• Audit and optimise both new and pre-existing content for SEO and GEO.
  
• Upload content to client websites, or liaise with clients to make sure that new content is uploaded in line with SEO best practices.
• Balance SEO/GEO and writing for web recommendations with clients’ messaging and TOV. 

Stakeholder & client management

• Build trusted relationships with clients and help them understand the value of content & SEO.
  
• Secure buy-in from key client stakeholders by clearly communicating strategies and insights, becoming the go-to for their content, AI & SEO queries.
  
• Collaborate closely with the rest of our content team, technical SEO experts and the wider Loom team to deliver seamless, multi-channel campaigns.

About You:

You’ll bring a mix of strategic thinking and excellent copywriting skills. You’ll understand the role content can play in the digital marketing success of a business, and be able to analyse data as the basis of your strategies, ensuring your work is found by the right people. 

Essential Skills & Experience:

• 3 years of experience delivering successful content strategies, ideally for technical or niche industries.
  
• Strong writing and research skills, including long- and short-form, for both B2B and B2C audiences.
  
• Understanding of SEO and content best practices, and the ability to monitor performance.
  
• Experience using SEO tools such as Ahrefs or Advanced Web Rankings.
  
• Strong leadership skills and the confidence to own clients’ content strategies and, where applicable, organic service delivery.
  
• Attention to detail across all elements of work, especially when proofreading either internal or client content.
  
• Excellent communication and management abilities.
  

Desirable

• Agency experience (or experience managing multiple campaigns simultaneously).
• Curious about AI and its role in content creation.

Why Join Loom?

• Work with a passionate, supportive, and innovative team. Loom is home to some of the brightest and most experienced digital specialists in the Bristol area. We support and upskill each other in this fast-paced industry.
• Real opportunities to grow your role and build a team over time. We have solid growth plans in place for the next 3 years and our organic service is a key part of it. 
• We are proud of our strong team retention and this year we have introduced a generous loyalty scheme.
• A collaborative culture that values creativity, learning, and strategic impact. We carve out time for personal development and have a dedicated training budget for every team member. 
• We have a strong and loyal base of clients who we collaborate closely with. We carefully pick the businesses that we work with to ensure they are the right fit for us as an agency, leading to long-term relationships and the opportunity to deliver our best work. 

Benefits

• Flexible working hours
• Hybrid working – we are an office-first agency. Option to work up to 50% of your time from home
• 25 days holiday per year (plus 1 extra day for each year of service, capped at 32)
• Annual discretionary company bonus
• Paid day off to celebrate your birthday
• Christmas office closure
• Company pension
• Enhanced parental leave
• Flexible employee benefits including private healthcare, gym or yoga memberships 
• Eyecare and annual glasses allowance
• Personal development support & mentor scheme
• Two days of paid leave for charity work each year to support our B Corp work
• Supportive work environment & investment in training
• Early finish Fridays
• Friday afternoons off in summer
• Length of Service reward

No recruiters please. 

Loom is an equal opportunity employer and values diversity in the workplace. We encourage applications from individuals of all backgrounds, including those traditionally underrepresented in our industry. We embrace diversity in our workplace, ensuring fair treatment for all job applicants and employees, irrespective of age, gender, disability, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.