Instagram Marketing & Advertising
Confidently enter the world of stories, influencers, grids and hashtags with Loom. We have years of experience in leveraging the power of Instagram for your business. We understand it’s not right for every business, but if we can make it work, we will! From posts to stories to advertising, get more from your Instagram strategy by working with our talented social media team.
Instagram Marketing & Advertising
Instagram is the second most engaged social network after Facebook and is now the fastest growing online social platform. It presents a huge opportunity for businesses looking to market and advertise to a growing, engaged audience.
The image and video sharing platform has sparked a new era of social media usage. Instagram users are more likely to engage with brands authentically due to the nature of the platform. This makes it a very lucrative place to be for businesses.
By working to get your brand in front of Instagram’s growing user base, you can drive brand awareness, increase website traffic and improve your business’ leads and sales.
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Community management
Creating a genuine community around your brand by engaging with your fans and getting involved in the conversation.
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Optimisation & Testing
Ongoing optimisation and testing, to ensure that your ads and copy are reaching the right audiences.
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Social listening
We listen to what your fans are saying, what your competitors are doing and what’s happening in your industry to make sure you’re up to date and your content stays relevant.
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Reporting
Tailored reporting to track the data you find most valuable.
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Audit & Strategy
Full audit of your business, industry, competitors, existing channel & posts in order to create a Instagram strategy that is tailored to your business and aims.
Marketing on Instagram
Instagram users are more engaged with brand accounts by their nature. The visual focus of the platform makes marketing products and services on Instagram more compelling, and can help generate authentic and meaningful engagement with your audience.
At Loom, our expertise can help you get the most from your business’ Instagram account. We manage your account so that it reaches your audience in the most effective way, curating visual content that’s relevant to them and that will drive interaction
From the images in your grid to your Instagram Stories, we help you create content that your users will get you noticed by the right people. We can even manage your product feed, connecting your online shop with your Instagram account to more effectively promote your products on Instagram.
Combine that with hashtag research, digital listening, audience research and expertly managed influencer campaigns, and you’ll have everything you need to thrive on Instagram. We even work with your graphic designers to make sure you deliver the most compelling and on-brand images.
Advertising on Instagram
Instagram paid advertising gives you access to a pool of engaged, active users that you can target directly.
As Instagram is owned by Facebook, you can take advantage of rich targeting options to get your content in front of the right people. This makes Instagram an excellent paid channel for driving brand awareness, website traffic along with leads or sales. Instagram ads work particularly well for generating brand loyalty and increasing retention rates with your customers.
From in-feed adverts to Instagram Story advertising, we’ll come up with a sophisticated campaign to get your brand message in front of the right people and drive the action you want.
Loom, your Instagram marketing & advertising agency
At Loom, we’ve got the expertise to make Instagram marketing and advertising work for your business.
Our integrated approach to digital marketing means Instagram marketing and advertising campaigns work in harmony with other digital marketing channels such as PPC, SEO, and content. Use Instagram Stories to promote new content on your website, or use digital listening on Instagram to inform your SEO strategy. We can also run standalone Instagram campaigns with their own focus.
Our flexible Instagram service gives you support exactly how you need it. If your business has an in-house social media team, we can support them with ongoing Instagram marketing and advertising strategies, making sure they’re as effective as they can possibly be. We can also offer in house training to enhance your team.
