Product Feed Optimisation

Product feeds are the key to running successful shopping campaigns across Google Ads, Bing and Facebook. Let us optimise your shopping feed for better returns. Plus save 20% on your Google shopping costs through Loom.

Product feed optimisation

Shopping Product Feed Optimisation

Product Feed Optimisation is the process of making sure the data in your website’s product feed is organised in the best possible way. It ensures your products are best prepared to be shown as ads across various ad channels such as Google, Bing, Facebook, and Amazon

It improves the performance of product ads overall, helping them get the most visibility possible across the ad auctions they’re applicable for and increases the chance of your product converting.

eCommerce screen

How do you optimise your product feed?

The process of shopping feed optimisation includes providing the most accurate data possible for your products. This includes providing as much information about your products as possible, such as:

  • Brand 
  • Product Titles
  • Product Descriptions
  • Product Identifiers e.g GTIN and MPN
  • Genders for clothing 
  • Clothing age groups
  • Sizes
  • Weights
  • Materials
  • Availability 

Combined with optimising the keywords in product titles, product descriptions and product types, you can improve your data quality score in the Merchant Centre. This results in higher visibility for relevant search terms. 

Why optimise your shopping product feed?

No matter how much budget you have to advertise, a badly structured product feed can’t deliver the best return possible. It directly influences how you’re able to organise your shopping campaigns across Google, Bing, Amazon, and Facebook – and a poorly optimised feed can be detrimental to ad performance. 

That’s why the process of product feed optimisation is the most efficient way to influence how your product ads perform without having to increase your budget. It improves performance across all shopping channels, and results in an increase in sales and product visibility.

Optimising your product feed 

At Loom, we take product feed optimisation seriously. Our skill and knowledge will help you transform your shopping feed into one that will deliver the results you’re looking for.

Our approach to optimising product feeds is to enhance them by adding all relevant attributes. We then run detailed N-Gram reports (find out more about these here) to find out which common and high converting phrases are used for specific products. Using that data, we then optimise your product data, ensuring there’s a strong link between your product listings, and what people are searching for.

These changes increase your click-through rate and improve your chances of a conversion, meaning more traffic and more revenue for your eCommerce business.

For websites with huge product inventories, product feed optimisation process can seem daunting. So let us do the hard work for you. After optimising your feed, you’ll start to see:

  • More clicks
  • Increased sales & revenue
  • Your products appearing more frequently and higher for more relevant search terms

Plus, at Loom, we’re a CSS Partner. This means you can get 20% off the cost of your Shopping Ads when you work with our team, helping your budget go even further. (Note that this is subject to change.)

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