Your Microsoft Ads (Bing Ads) agency

Formerly known as Bing Ads, Microsoft Advertising is Microsoft’s version of Google Ads. It works in a similar way to Google ads, offering like-for-like search and display campaigns. However there are some key differences that can make advertising on Bing an extremely lucrative exercise.

Loom is an official Microsoft Advertising Partner.

Microsoft Ads

Benefits of Microsoft ads

While Microsoft Ads market share is smaller than Google’s, advertising on the search engine does provide access to a unique and lucrative audience.

Bing users tend to be older and more educated, with almost 40% of users falling between the ages of 35 to 54 years old. Statistically this demographic has more disposable income, resulting in Bing users spending up to 33% more than the average internet searcher.

As a result, well managed Microsoft Ads campaigns can return more than Google ads. Combined with lower costs, you can expect to see higher ROAS (return on ad spend) on Bing’s ad network.

Why you should be using Microsoft advertising

  • Microsoft Ads, is often overlooked by brands. But with 34% of worldwide desktop search engine market share, Microsoft advertising can give brands a competitive advantage in a less competitive space and across a wide network of search platforms.
  • Historically, the cost of Microsoft Search advertising has been significantly lower than on Google. As mentioned above the reduced levels of competition make clicks significantly cheaper which means advertisers can drive more website traffic for less money. 
  • As owners of LinkedIn, Microsoft Advertising allows you to target users by a handful of key elements from LinkedIn profiles including company, industry and job function – helping to finetune targeting and better understand who’s engaging with ads..
  • Microsoft Ads gives you the opportunity to serve ads across their syndicated partners, which includes search engines such as Bing, Yahoo, AOL, DuckDuckGo and Ecosia. Allowing advertisers to expand their reach and open up new impression opportunities.
  • Microsoft’s Multimedia Ads offer a unique opportunity to display creative visuals alongside paid search results – a feature that isn’t currently available on the Google Ads platform. Not many brands are using these to their advantage as of yet making them less competitive and a worthwhile investment.

With all of this in mind, we highly recommend utilising Microsoft ads alongside Google to bolster your paid search strategy and reach a high intent and engaged audience.

Our Microsoft Ads Services

Whether you’re just starting out on Microsoft Ads or already have a strategy in place, Loom can help exceed your goals. 

Microsoft Ads Audit

Are you already running paid ads and are looking for a second opinion? Our Microsoft Ads advtising experts can review your account  and outline how to best optimise ongoing activity, continually enhancing your current account.

What are the benefits of having a Microsoft Ads audit?

  • Identify current strengths and weaknesses: an audit can help you identify areas where your current ad campaigns are performing well, as well as areas that need improvement.
  • Optimise ad spend: by analysing your current ad spend and performance, an audit can help you optimise your ad spend to ensure you are getting the best return on investment.
  • Identify new opportunities: an audit can help you identify new audiences to target and new ad types  to create, expanding your reach and potential for conversions.
  • Stay up-to-date with best practices: ensure that your ad campaigns are in line with current best practices and features on the platform.


StrategyStrategy & Build 

Our expert strategists will come up with a sophisticated strategy to get your brand in front of the right people and drive the action you want. Our team of  experienced digital marketers will handle every aspect of your ad campaigns, leaving you free to focus on other important aspects of your business.

Ad creation: we create highly engaging ad campaigns that resonate with your target audience.

Targeted audience segmentation: we use advanced targeting techniques to ensure your ads reach the right audience, increasing the likelihood of conversions.

Cost-effective ad spend management: trust us to optimise your ad spend to ensure you maximise your budgets.


Reporting & DataReporting & Optimisation

Tailored reporting to track the data you find most valuable means we can deliver ongoing optimisation to ensure that your ads are always reaching the right audiences and driving the best ROAS. We provide regular reports to help you understand the impact of your ad campaigns on your business.

Find out more about our Data and Analytics services.

Loom – Your Microsoft Advertising Partner agency

Microsoft Ads Partner Badge 2023

As a Microsoft Advertising Partner, we’ve been working on Microsoft Ads for nearly ten years. Our PPC and Biddable Media experts are all Microsoft Ad accredited professionals, and Loom is a Microsoft Advertising Partner. This means we have access to a team at Microsoft that help us to get the most out of campaigns. We really know how to get the most out of PPC ads.

Our years of PPC experience enable us to create data-driven strategies that help you target the right audiences in the right way. We manage Microsoft Ads accounts proactively and don’t rely on direct duplication of optimisation from Google Ads. We understand that each platform has its differences and advantages, so we work with each platform independently and creatively in order to get the best results possible for you.

Get in touch today

Integrated Digital Marketing transforms businesses

0117 923 2021

Businesses we’ve helped succeed with PPC and Biddable media