MICROSOFT ADS MANAGEMENT

We kick off your strategy by reviewing your current campaigns, identifying best performers as well as opportunities for improvement. Alongside this, we’ll immerse ourselves in your industry, getting to know your audience and competitors and drilling into your existing data.

These insights help us pinpoint user journeys and cater your campaigns, ensuring they resonate.

Equipped with the data and insights we collected above, we’ll then build a considered, hard-hitting strategy that puts your business front and centre. Combining our advanced targeting techniques with industry knowledge and a thorough understanding of your business, your ads are sure to convert.

For the creatives, Loom have a network of trusted partners to help create eye-catching visuals. Or, if you already have a design team of your own, we’ll work closely with them to enhance their images and videos that really hit home.

The search industry never sits still, so why should we? As new trends appear and industry developments continue to roll out, we’ll revisit and revise campaigns in line with current performance. This ensures that we’re always delivering the results you want to see, exceeding targets and future-proofing your strategy.

We manage Microsoft Ads accounts proactively, and don’t rely on direct duplication of optimisation from Google Ads. We understand that each platform has its differences and advantages, so we work with each platform independently and creatively in order to get the best results possible for you.

No, Microsoft ads can be used for all businesses, such as eCommerce and lead generation. Many professionals do use Microsoft products for work, however, we would recommend Microsoft ads for all types of clients, not just B2B.

Microsoft supports various ad formats including search, shopping, audience-led, smart campaigns and local ads.

Conversion tracking involves placing a Universal Event Tracking (UET) tag on your website to track user actions post-click. This helps measure the effectiveness of your ads in driving desired actions like purchases or sign-ups.

Yes, Microsoft Ads offers remarketing options that allow you to target users who have previously visited your website or interacted with your ads, helping you re-engage potential customers.

The Microsoft Audience Network allows you to extend your reach with native ads that appear on premium sites, such as MSN andOutlook, using AI to target relevant audiences.

There is no minimum budget for Microsoft Ads, but you will need to set a daily or monthly budget for your campaigns. The cost will depend on your bids and competition for chosen keywords.

Yes, Microsoft Advertising was formerly known as Bing Ads. It’s the advertising platform developed by Microsoft, which allows businesses to display ads on Bing, as well as other Microsoft-owned properties.

No, Microsoft Advertising and Google Ads are two distinct advertising platforms operated by different companies. While both platforms offer pay-per-click (PPC) advertising solutions, they have their own unique features, audience demographics, and ad networks.

Microsoft Advertising allows businesses to display ads in various locations across the Microsoft Search Network, which includes Bing and other sites owned by Microsoft. This includes Yahoo, MSN.com, Outlook, Microsoft Edge Browser, Microsoft Audience Network, Skype and Partner Websites.

Yes, Microsoft Advertising does include Yahoo as one of its syndicated search partners. This means that ads served through Microsoft have the potential to appear on Yahoo search results pages, expanding the reach of advertisers beyond Bing.