Formerly known as Bing Ads, Microsoft Advertising is Microsoft’s version of Google Ads. It works in a similar way to Google ads, offering like-for-like search and display campaigns. However there are some key differences that can make advertising on Bing an extremely lucrative exercise.
Loom is an official Microsoft Advertising Partner.
While Microsoft Ads market share is smaller than Google’s, advertising on the search engine does provide access to a unique and lucrative audience.
Bing users tend to be older and more educated, with almost 40% of users falling between the ages of 35 to 54 years old. Statistically this demographic has more disposable income, resulting in Bing users spending up to 33% more than the average internet searcher.
As a result, well managed Microsoft Ads campaigns can return more than Google ads. Combined with lower costs, you can expect to see higher ROAS (return on ad spend) on Bing’s ad network.
With all of this in mind, we highly recommend utilising Microsoft ads alongside Google to bolster your paid search strategy and reach a high intent and engaged audience.
Whether you’re just starting out on Microsoft Ads or already have a strategy in place, Loom can help exceed your goals.
Are you already running paid ads and are looking for a second opinion? Our Microsoft Ads advtising experts can review your account and outline how to best optimise ongoing activity, continually enhancing your current account.
What are the benefits of having a Microsoft Ads audit?
Our expert strategists will come up with a sophisticated strategy to get your brand in front of the right people and drive the action you want. Our team of experienced digital marketers will handle every aspect of your ad campaigns, leaving you free to focus on other important aspects of your business.
Ad creation: we create highly engaging ad campaigns that resonate with your target audience.
Targeted audience segmentation: we use advanced targeting techniques to ensure your ads reach the right audience, increasing the likelihood of conversions.
Cost-effective ad spend management: trust us to optimise your ad spend to ensure you maximise your budgets.
Tailored reporting to track the data you find most valuable means we can deliver ongoing optimisation to ensure that your ads are always reaching the right audiences and driving the best ROAS. We provide regular reports to help you understand the impact of your ad campaigns on your business.
Find out more about our Data and Analytics services.
As a Microsoft Advertising Partner, we’ve been working on Microsoft Ads for nearly ten years. Our PPC and Biddable Media experts are all Microsoft Ad accredited professionals, and Loom is a Microsoft Advertising Partner. This means we have access to a team at Microsoft that help us to get the most out of campaigns. We really know how to get the most out of PPC ads.
Our years of PPC experience enable us to create data-driven strategies that help you target the right audiences in the right way. We manage Microsoft Ads accounts proactively and don’t rely on direct duplication of optimisation from Google Ads. We understand that each platform has its differences and advantages, so we work with each platform independently and creatively in order to get the best results possible for you.Get in touch today
1715%+ ROAS for Google Ads to date
Driving high quality traffic in a niche market.