Reach new audiences through a strategic and well-optimised campaign with Loom, a Microsoft Advertising Partner.
Microsoft Ads, formerly known as Bing Ads, is Microsoft’s version of Google Ads. It works the same way as paid search ads on Google, but with some key differences that can make advertising on Bing extremely lucrative.
Firstly, Microsoft Ads are displayed across various search engines and their syndicated partners, including Bing, Yahoo, AOL, DuckDuckGo and Ecosia. This gives you access to all Microsoft owned and operated sites by default, as well as their partner sites.
Secondly, the cost of advertising on Bing is significantly lower than on Google. As there’s less competition, clicks are significantly cheaper, giving you more website traffic for your money.
Lastly, Microsoft Ads is able to reach some 63 million searchers that Google Ads simply can’t target. That’s because Microsoft’s Ad network has 34% of the desktop search engine market share worldwide. So, if you want to make sure your ads reach your audience as best as possible, advertising with Microsoft ads alongside Google should be a key element of your paid search strategy.
While Microsoft Ads market share is smaller than Google’s, advertising on the search engine does provide access to a unique and lucrative audience.
Bing users tend to be older and more educated, with almost 40% of users falling between the ages of 35 to 54 years old. Statistically this demographic has more disposable income, resulting in Bing users spending up to 33% more than the average internet searcher.
As a result, well managed Microsoft Ads campaigns can return more than Google ads. Combined with lower costs, you can expect to see higher ROAS (return on ad spend) on Bing’s ad network.
At Loom, we’ve been working on Microsoft Ads for nearly ten years. Our PPC and Biddable Media experts are all Microsoft Ad accredited professionals, and Loom is a Microsoft Advertising Partner. This means we have access to a team at Microsoft that help us to get the most out of campaigns. We really know how to get the most out of PPC ads.
Our years of PPC experience enable us to create data-driven strategies that help you target the right audiences in the right way. We manage Microsoft Ads accounts proactively and don’t rely on direct duplication of optimisation from Google Ads. We understand that each platform has its differences and advantages, so we work with each platform independently and creatively in order to get the best results possible for you.