PPC & Biddable Media
Sophisticated and targeted campaigns from a Google Partner that deliver powerful results for your business.
What is PPC & Biddable Media?
Pay per click (PPC) and Biddable media advertising allows you to target specific keywords and/or audiences with highly relevant ads. You only pay when someone has interacted, or seen your advert, which makes it a cost-effective and measurable way to reach people who are actively searching for, or have shown an interest in your services.
You can choose from various types of Biddable media campaigns across a variety of platforms depending on what works best for you business. This gives you a huge amount of flexibility and control over your adverts and costs, and can supercharge your online presence in an instant.
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Shopping and CSS
Earn a strong return on ad spend and pay less per click with a well-optimised shopping campaign from Loom.
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Display & Video
Reach new customers as they browse the web with targeted display and video adverts run by Loom.
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Product Feed Optimisation
Let us optimise your shopping feed for better returns. Plus save 20% on your Google shopping costs through Loom.
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Paid Search
Loom’s sophisticated paid search strategies and precision optimisation ensure that when someone wants to find what you offer, you’ll be there, without paying over the odds.
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Amazon Product Ads
Reach the largest pool of ready-to-buy customers with engaging, optimised and high-converting ads managed by Loom.
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Microsoft Ads
Reach new audiences through a strategic and well-optimised campaign with Loom, a Microsoft Advertising Partner.
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Programmatic
Reach new audiences at the right time in the right place with programmatic advertising.
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Remarketing
Help your customers down the buyer funnel with remarketing. Loom’s sophisticated, cross-channel approach turns visits into conversions with powerful and targeted remarketing.
Our Google Partner status
As a Google Partner agency, you can trust Loom to deliver digital marketing excellence. Our team of PPC experts has decades of combined PPC experience and a proven track record that has helped Loom achieve the Google Partner status.
How it benefits your brandLoom – Your PPC agency in Bristol
Here at Loom, we’ve been working with PPC for over a decade. We started out as a specialist search marketing agency in 2009, and have worked with PPC and Biddable media as it’s evolved over the years.
As a result, we have a deep understanding of how to get the best out of this channel. As far as Bristol PPC agencies go, we’re leaders when it comes to delivering successful PPC campaigns that really help businesses grow.
How PPC can help your business
There are many reasons why investing in PPC can help grow your business online.
- You can target an audience who is actively seeking your service
- It’s scalable, and can be turned up and down depending on your business needs, targets and KPIs
- It drives qualified traffic quickly – traffic from PPC and Biddable media marketing is almost instant
- It allows you to run seasonal campaigns effectively and proactively
- It allows you to react to industry changes quickly
- It’s highly flexible, providing an on/off tap of traffic to your site
- Results are highly measurable
- It works well with other digital marketing channels
An experienced PPC team
Our team of Bristol-based PPC and Biddable media specialists are all qualified in Google and Microsoft Ads (previously Bing). Loom is also a Google Partner, meaning we’re recognised by Google as a knowledgeable, experienced, and successful agency.
We’re wholly committed to generating the best results possible for your business and have the skills to achieve it. Our Biddable media team lives and breathes PPC, spending their days nose deep in the PPC auction-place, working hard to drive the online success you want.
We work closely with you and your business to ensure you see the tangible digital growth you’re looking for. Constantly staying ahead of the curve, we proactively implement new features from Google, Microsoft Ads and Facebook to benefit your business even further, making sure we hit your targets and goals.
Our campaigns are data-driven, but supercharged with creativity and overall strategic planning to ensure your business gets the most out of your investment.
PPC and Biddable media as part of an integrated campaign
When used in combination with other channels as part of an integrated digital marketing strategy, PPC is even more powerful.
For example, we use PPC data to inform our SEO strategies and vice versa. Content creation can also tie in heavily with the search terms we see coming through Google Ads, and can be weaved into ad extensions. Plus, data from social media pages can inform which audiences we target with display advertising.
Using PPC as part of an integrated digital marketing strategy can help your business reach its goals far more quickly, and far more effectively than when working alone.
Call us today to find out more about our integrated marketing digital marketing service.
