increase in leads
increase in leads
decrease in cost per lead
increase in clicks to the website
Formed in 1841, Cheltenham College is a prestigious private school set in the heart of the Cotswolds. After being affected by the Coronavirus pandemic, Cheltenham College wanted to boost new attendees for the September 2022 cohort. A new strategy was required, and Loom jumped straight on the task.
Using a bespoke strategy across Google, Facebook and Instagram Ads, along with a robust Google Analytics tracking set up, our paid activity created a marketing funnel that took users from their first interaction with the brand through to conversion.
Our PPC & Biddable campaigns have been a great success bringing in some fantastic results for Cheltenham College:
*all results from: January – July 2022 vs January – July 2021
“The team at Loom have worked hard and asked all the right questions to understand our unique organisation and objectives. They also happen to be the nicest agency around – always willing to discuss new ideas and share new technical concepts clearly and easily. Working with Matt and the team we have been able to adapt quickly and easily integrate our digital marketing into our overall campaigns. A real strength of the Loom team is how they help to keep us up-to-date with the latest web marketing developments, supporting us to try new technologies and approaches ahead of our competitors.” – Richard Watts, Cheltenham College
The Loom team worked closely with Cheltenham College to drive leads alongside reducing the CPC.
Matt loves to test and trial account strategies whilst scrutinising data in order to achieve the best possible results.By paying close attention to Cheltenham’s target audience and their behaviours, Matt has reached them at the right place at the right time – driving record breaking results.
“It has been great to be able to test new ad types and creatives for Cheltenham. The results via biddable media in particular have been extremely impressive. It has been great to record such strong statistics post COVID. It is a testament to the hard work that the team at Cheltenham College undertake and their willingness to test new ideas.” – Matt Cooper
Our PPC & Biddable Media experts take a deep dive into your industry to see what content your target audience is engaging with, and we’ll build our own bespoke digital marketing strategies that’ll make your products and services shine.
To see how PPC & Biddable Media can boost your online presence, read about our biddable marketing services here, or contact us today to find out more. If you’d like to see more of our fantastic work, head on over to our case studies page for more insights.