Autumn might not be the best time of year for ice creams and donkey rides on the beach, but our Paid Media team couldn’t resist the opportunity to work with The Grand Pier in Weston-Super-Mare, raising awareness for key events throughout their Autumn and Winter schedule.
Our expert insights, thorough research and unique understanding of paid platforms helped the Paid Media team to leverage Google and Meta’s targeting options, increasing awareness of both key events and the brand.
Technical SEO has always shared aspects with development and coding work. This is an area where AI truly shines. In order to provide the most value for clients, it’s important that the main bulk of our SEO team’s time is spent utilising their expertise, not focusing on administrative tasks that can be done by machines. It can be incredibly useful for presenting, and analysing data, or for general admin tasks. This helps keep our SEO team focused on solving more challenging problems.
We used AI for shopping feed optimisation to help improve product titles and descriptions to help improve visibility on Google Shopping to increase sales and revenue
302%
Increase in sales
287%
Increase in revenue
191%
ROAS Increase
Awards & accreditations
A prestigious private school looking to utilise Paid Media to boost prospectus downloads, enquiry form submissions and open day attendances
753%
increase in leads
74%
decrease in cost per lead
314%
increase in clicks to the website
Loom’s SEO, Content and Paid Media teams used their skills and expertise to improve the revenue, organic visibility and traffic for Stellar Cookware, one of the UK’s leading kitchenware brands.
147%
increase in organic traffic
102%
increase in paid traffic
59%
increase in organic revenue across the campaign
Loom worked with Event Store, the company behind EventStoreDB – an open-source state-transition database for building event-sourced software applications, to boost lead generation, registrations and sign-ups through targeted marketing on LinkedIn.
770%
increase in clicks year on year
33%
YoY cost per click reduction
323
conversions