Buying decisions in the construction and built environment are complex. Sales cycles are long. Multiple stakeholders influence outcomes. Reputation and ESG credibility carry commercial weight. Most agencies want simple briefs and single channels. Our strategies reflect the reality of how your market actually works.
Navigate long, non-linear decision journeys
Whether influencing early-stage specification, securing framework positions, supporting land acquisition or guiding enterprise software evaluations, we map digital activity to real-world buying cycles.
Our multi-channel strategies include content, paid media, organic and AI search visibility to nurture familiarity, build authority and reinforce credibility over time.
Speak to multiple audiences without fragmenting the brand
Built-environment organisations rarely have a single decision-maker. You may need to engage architects, consultants, procurement teams, commercial directors, investors, distributors or technical evaluators – often within the same opportunity.
We build messaging frameworks that speak to each stakeholder clearly while protecting one cohesive, authoritative brand position.
Connect digital performance to real commercial outcomes
We connect digital activity with commercial signals: tender pipelines, specification wins, planning progress, demo quality, sales feedback and CRM data.
Performance is measured against pipeline contribution and strategic objectives – not last-click metrics alone.
Communicate ESG, sustainability and responsible growth credibly
Sustainability and social value increasingly shape procurement, investment and specification decisions.
We help organisations communicate ESG credentials and responsible growth in ways that are commercially persuasive and aligned with procurement.
Complex built-environment businesses are poorly served by fragmented marketing. Channels disconnect. Data drifts. Growth stalls.
ClearThread™ is our method for mapping full business complexity and building one strategic thread across every channel, audience and decision. Senior-led. Never templated. Built for businesses other agencies avoid.
Complexity mapping
Using data and AI, we analyse your business, audiences, channels and digital landscape. The result is a clear complexity report: everything laid out, nothing glossed over, insights you do not already have.
ClearThread™ strategy
We translate this complexity into one coherent strategy to drive growth across your specific mix of audiences, channels and objectives. Senior-led and built for your business, never a template.
Marketing system
An expert pod activates your ClearThread™ strategy across your channel mix, dialling up and down as needed. Six-month reassessments and an annual review keep performance compounding.
Simplified reporting
Clear, focused reporting that shows what’s working, what isn’t and what to do next, aligned to commercial outcomes rather than channel metrics or meaningless marketing noise.
Regional and national housing and property developers, tiered contractors and commercial fit-out specialists, architecture, engineering and environmental consultancies, construction and property product manufacturers, and PropTech and data platforms.
We work alongside your marketing team, aligning digital strategy with commercial objectives, market positioning and long-term growth ambitions. Strategy and execution sit together – ensuring activity drives pipeline and measurable market impact.
We designed a digital approach that could support property sales across the UK while maintaining visibility with buyers actively searching for new homes.
£300m
in revenue
130%
growth in buyer enquiries
£250k
monthly media budget
We used Pinterest to help our client stand out in the valuable inspiration-led stages of the journey.
100%
increase in traffic from Pinterest
306%
increase in Pinterest engagements
533%
increase in Pinterest engaged audience
What WE DO
We focus on outcomes that matter to directors, commercial leaders and senior stakeholders:
Higher-value, better-qualified commercial enquiries
Increased product specification and decision-maker visibility
Stronger pipeline clarity
Greater authority in competitive regional and national markets
Improved conversion from interest to opportunity
Sustainable growth aligned with brand reputation and ESG expectations
how we DO IT
These outcomes are delivered through integrated expertise across:
Organic search (SEO & GEO) & search-led visibility
Authority-building & thought leadership content
Conversion rate optimisation & funnel performance
The power is how we combine those individual channels through our multichannel approach to influence pipeline, specification and market position.
Loom aligns strategy, execution and optimisation across the digital ecosystem – aligning strategy, execution and optimisation around long-term commercial performance, not short-term metrics.
Commercially aligned strategy – We align digital with how revenue is actually generated – through specification, procurement and sales.
Measurable impact at senior level – Digital activity is aligned with pipeline visibility, positioning and commercial performance objectives.
Built for long-term growth – Our approach prioritises sustainable authority and market strength over short-term spikes. 85% of our clients stay for more than two years. The work keeps compounding.
Responsible growth – As a people-led, values-driven agency, Loom prioritises sustainable performance and ethical marketing practices.
