The lifetime value of content
Loom supported one of the UK’s largest apprenticeship providers reshift their digital marketing strategy, establishing their organic authority for both search engines and a different audience.
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38k+
page views in 2021-22
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626
keywords in the top 10
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963k
impressions in the last 12 months
Increasing demo downloads through Paid Media
Loom was tasked with maximising demo downloads for their innovative service management software using paid media advertising.
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185%
increase in Google Ads online revenue
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113%
increase in paid media traffic
-
149%
increase in Google Ads demo downloads year on year
Content takes centre stage
How search focussed content has helped event venue 20 Bedford Way maximise bookings of their flagship 900+ seater theatre since 2014.
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45k
Overall pageviews since January 2019
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30k
First time entrances to the site from new users
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75
Relevant organic keywords on page 1
Driving engaged users through Pinterest
We used Pinterest to help our client stand out in the valuable inspiration-led stages of the journey.
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100%
increase in traffic from Pinterest
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306%
increase in Pinterest engagements
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533%
increase in Pinterest engaged audience
