Westley Cogan

Senior PPC & Biddable Media Manager

Westley’s a highly experienced biddable media specialist. With a positive attitude and deep understanding of the Biddable media landscape, Westley has the passion and skillset to deliver amazing results for Loom’s ambitious clients.

His background has seen him work with a diverse range of businesses, from small startups to large international brands. He has ample experience working with different ROAS models, and managing high spending PPC accounts.

Westley approaches PPC with the mindset that there isn’t a ‘one size fits all’ strategy to every account. He loves to experiment and scrutinise data to achieve the best possible results from a client’s budget. 

With a degree in mathematics, it goes without saying that Westley has an analytical mind and loves to solve problems. When it comes to providing concise reporting and communicating with clients, he likes to use Google Data Studio and Supermetrics.

Other than being obsessed with the paid digital space, Westley is an unashamed fan of most things nerdy, being particularly partial to gaming.

Westley Cogan
  • Google Fundamentals

  • Google Search

  • Google Display

  • Google Shopping

  • Google Mobile

  • Google Analytics Individual Certificate

  • Analytics Insights – Jellyfish Training

  • First Line Manager Certificate