Laurence Matone

  • Content & SEO
  • Client Services

Laurence brings a wealth of agency-side SEO experience spanning content, technical SEO and strategy. He has planned and successfully implemented organic strategies for small, medium and large-scale businesses and takes an immersive approach to understanding a client and the nuances of their sector.

Laurence creatively combines both data and behavioural insights to bring clients traffic that embodies the correct intent.

Laurence’s interest in SEO started while working in various communications and marketing roles. This is where he developed a deep curiosity about websites and digital marketing.

His curiosity and interest landed him an SEO Executive role at a large Bristol-based digital marketing agency where he managed the planning and execution of SEO strategies for up to 13 clients. This included everything from outreach, link building, content writing all the way through to the technical aspects of SEO.

Laurence loves making a difference to a business. He’s particularly passionate about being on the cutting edge when it comes to new techniques or adapting a client’s SEO strategy to be in line with the latest algorithmic developments. He aims to work as a seamless extension to his clients and loves the process of getting to know them inside out, improving their brand visibility and delivering conversion-based results.

Outside of Loom, Laurence enjoys playing guitar, being physically active and offsetting the latter with a healthy pint now and again.

Laurence Matone - SEO & Content Specialist