Marketing & Advertising on Pinterest

Inspire your audience through Pinterest. Our social media team has experience in running Pinterest advertising and managing accounts for a range of businesses in interior design, interior furnishings, wedding venues and more. Pinterest can offer direct ROI or it can be used as part of the user’s overall journey within an integrated digital marketing strategy.

Pinterest icon

Pinterest Marketing & Advertising

Pinterest is the go-to online space for inspiration. Often associated with wedding planning and interior design, it’s actually home to a huge number of lifestyle-based communities seeking out new ideas and products. 

For lifestyle brands of any kind, marketing and advertising on Pinterest is a powerful way to put your brand in front of an audience that’s actively looking for fresh ideas. Pinterest users head to the platform to seek out unique and interesting products, making them open and excited to see pins from businesses.

With over 150 million users (of which 40% are men) this social network offers you a way to engage with an open-minded and receptive audience. At Loom, we offer everything from paid Pinterest Ads to marketing your brand through a business profile. 

Loom’s Pinterest Service 

  • Delivery

    We create posts that are tailored to your brand and that will encourage valuable engagement 

  • Community management

    Creating a genuine community around your brand by engaging with your fans and getting involved in the conversation

  • Optimisation & Testing

    Ongoing optimisation and testing, to ensure that your ads and posts are reaching the right audiences.

  • social listening

    Social listening

    We watch what your competitors are doing and what’s happening in your industry to make sure you’re up to date and your content stays relevant.

  • reporting icon

    Reporting

    Tailored reporting to track the data you find most valuable.

  • audit

    Audit & Strategy

    Full audit of your business, industry, competitors, existing activity & pins in order to create a Pinterest strategy that is tailored to your business and aims

Advertising on Pinterest

Pinterest paid advertising lets you proactively target the 2 billion monthly searches made on the social network with relevant and compelling ads.

Paid Pinterest advertising has been running since 2014. While it’s new on the block, these ads certainly pack a punch when it comes to offering detailed targeting options and driving measurable results.

When planning a Pinterest advertising campaign, you can choose various types of Pinterest Ads. These include:

  • Shoppable Pins
  • Promoted Carousels
  • Promoted Video Pins
  • Story Pins
  • Promoted App Pins

Each of these has different objectives that you can align to your overall advertising goals. However, the main outcomes of these types of ads are to:

  • Increase conversions
  • Generate demand for your product 
  • Drive traffic to your website
  • Drive user engagement
  • Promote evergreen content that keeps on reaching new customers

At Loom, we strategically plan Pinterest advertising campaigns to meet your business goals. Whether we’re introducing your brand to a new audience, trying to generate sales or want more website traffic, our Pinterest business advertising experts can help you see the results you’re looking for. 

Pinterest interface on screen

Using Pinterest for business marketing

Pinterest is a haven for lifestyle brands. It allows you to curate content that directly meets your audience’s needs and interests. In turn, this helps your target market to see you as the go-to business for inspiration, helping your brand appear more authoritative and trustworthy. 

It’s also a space where you can promote your products directly, safe in the knowledge that your users are looking for the type of thing you offer. Unlike other social networks, these posts have a much longer post-exposure, up to three months. This means that your Pinterest Pins get more exposure for longer, reducing the reliability of paid advertising.

At Loom, we can help you make Pinterest marketing work for your business. First, we tune into the data to find out exactly what your audience is searching for. Then, we help you create beautiful, compelling boards that cater to their exact needs and answer their direct queries.

The Pinterest Analytics platform gives us access to a range of demographic data that helps us make informed strategic decisions. These include age, gender, location and device which, when paired with your business data, creates a unique opportunity to target people in all phases of the buying cycle. With analytical capabilities and integrations for awareness, consideration, and sales, Pinterest is a powerful, data-driven platform to have in your marketing mix.

Loom – Pinterest marketing agency

At Loom, our social media experts can help your brand get the most out of Pinterest marketing and advertising. 

Our flexible approach offers you support exactly how you need it. We can support your in-house social media team, and help them with ongoing marketing and advertising strategies. We also offer training.

Furthermore, we offer an integrated approach to digital marketing that means your Pinterest marketing and advertising campaigns work in harmony with other digital marketing channels such as PPC, SEO, and content.

Promote your new written content pieces or videos on Pinterest, or use Pinterest data to build a PPC campaign. Data-informed integrated digital strategies are hugely powerful. 

Learn about Integrated Digital Marketing

Learn how we weave together different channels to make your digital marketing work harder.

Learn about Integrated Digital Marketing

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