187%
increase in leads YoY
Western Global is a world renowned manufacturer of fuel tanks, utilised in construction, rental & power generation, fuel distribution and disaster relief cases. Loom were tasked with scaling their paid media channels while improving the quality of leads achieved in the US and Canada.
increase in leads YoY
increase in absolute top of page rate
above-average conversion rate
Through both Google and Bing, we developed a strict strategy based on stakeholder keywords and search term research that allowed us to scope out ways of reaching an engaged audience. To make sure Western Global wasn’t missing opportunities across the sales funnel, we allocated budget over several campaigns to target a mix of top-of-funnel campaigns, all the way down to specific product search terms.
To ensure success in a niche market, Loom carefully crafted a unique biddable strategy:
Thanks to careful and precise management, our PPC campaigns have seen some great results:
Our expert team work closely with Western Global to create an integrated international marketing strategy that has helped their lead total fly:
Whether you’re wanting to bolster your PPC efforts or kickstart an integrated digital marketing strategy, Loom is here to help. We have experience in helping large businesses thrive in your local area and beyond, building a strategy that’s bespoke to your business. To find out more, get in touch with our expert team today.