954%
Facebook Ads ROAS for Black Friday
Facebook Ads ROAS for Black Friday
YoY increase in Google Ads Revenue (driving 800% ROAS)
Increase in total site revenue YoY (BF 2018 vs BF 2019 campaign)
Throughout 2019, Infinity Motorcycles started to face increasing Google Ads competition that was causing the account to experience lower YoY increases in revenue and ROAS.
Despite the increasingly challenging paid search environment, Infinity Motorcycles set Loom some ambitious seasonal targets. From Black Friday through to the January sales, they wanted to achieve higher revenue and higher ROAS YoY.
To achieve these challenging targets, Loom decided to take a fresh approach to the Google Ads account. After meticulous planning and careful risk mitigation, they crafted and carried out an automated bidding strategy that resulted in impressive YoY growth for revenue and ROAS.
“Over the years, Loom have worked with us on everything from PPC, paid social and content creation, and we have always been impressed by their results. Even with the high level of competition in this sector, we asked of them an ambitious task, to which Loom have again risen to the occasion with a fresh approach to our PPC campaigns, delivering an innovative strategy that maximised our YOY revenue growth and ROAS. Deliverables aside, their team are responsive, accommodating and very friendly to work with. They are always eager to provide guidance where needed, and we can always rely on them to deliver and exceed our expectations.”
Jonah Son, Digital Marketing Executive at Infinity Motorcycles