Increasing Demo Downloads for Clik

Google Ads drives a 149% increase in demo downloads

The Project

Clik provide software for the field service and construction industries, helping businesses cut down on their paperwork. They tasked Loom with maximizing demo downloads for their innovative service management software using paid media advertising.


increase in Google Ads online revenue


increase in paid media traffic


increase in Google Ads Demo Downloads year on year

How we did it

Through a multi-channel paid campaign, utilising Search, Display & Video, Loom was able to inform, engage and encourage users at all stages of the acquisition process.

Throughout the campaign, we tested and adapted to optimize every aspect of the user journey. From split-testing ad copy to running campaign experiments, all optimization has taken place with our overarching goal in mind, which has been to deliver an increase in demo downloads.

Clik website on mobile

“Our relationship with Loom has given us peace of mind, knowing that our paid media advertising is in good hands. With their approachable attitude and impressive knowledge of digital marketing, the Loom team have become an excellent extension of our own marketing team.”

Jess, Digital Marketing Executive
Clik Ltd