LinkedIn Advertising & Marketing
LinkedIn is a hugely powerful platform, particularly for businesses with a B2B audience. At Loom, we create clever strategies that leverage LinkedIn in the best way possible for your business, resulting in brand awareness, clicks, and leads.
LinkedIn Advertising & Marketing
LinkedIn is the most effective social network for business marketing and the largest social platform for business professionals.
Boasting over 500 million members, it’s home to a high-quality user base full of business decision-makers, from c-suite executives to company directors.
For businesses specialising in B2B sales, it represents a huge opportunity to communicate with businesses in need of your services, and raise brand awareness.
Whether you’re looking to market your business on LinkedIn, advertise there, or do both, our talented social media team can help you. Our experts understand how to leverage LinkedIn best to help you meet your business objectives.
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Delivery
We create updates and ads that are tailored to your brand and that will encourage valuable actions and interactions.
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Community management
Creating a genuine community around your brand by engaging with your clients and getting involved in the conversation.
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Optimisation & Testing
Ongoing optimisation and testing, to ensure that your ads and copy are reaching the right audiences.
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Social listening
We listen to what people in your industry are saying and what your competitors are doing to make sure you’re up to date and your content stays relevant.
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Reporting
Tailored reporting to track the data you find most valuable.
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Audit & Strategy
Full audit of your business, industry, competitors, existing channel & posts in order to create a LinkedIn strategy that is tailored to your business and aims.
Advertising on LinkedIn
Advertising through Linkedin is a powerful way to get your brand message and business offering in front of the right individuals, fast.
LinkedIn Ads offer a wide range of targeting options, allowing you to serve ads to users in the location, industry or seniority level that’s most important to your business. You can even target by company name, company size, job title, years of experience and qualifications.
This flexibility in audience targeting means you can get your brand message in front of the right people in the right way. You can run everything from brand awareness campaigns aimed at larger audiences, to more intricate campaigns email campaigns targeting specific individuals.
Types of LinkedIn Ads
The types of LinkedIn ads you can run vary, and can be used strategically to help you reach your business goals. Different ad types help you to achieve different goals such as generate leads directly, start meaningful conversations with specific people, or promote your brand.
The LinkedIn advertising options are:
- Lead generation forms – generate leads directly from your posts
- Text ads – show short text ads in the LinkedIn interface
- Inmail ads – email people directly (B2B companies have seen up to a 11x better response rate on sponsored InMail campaigns compared with standard email marketing)
- Sponsored content/post ads – highlight your content, website or landing page in the newsfeed
As with a lot of biddable media, you’ll only pay for LinkedIn paid advertising when someone interacts with your ad.
Using LinkedIn for Marketing
LinkedIn can be an extremely powerful marketing tool for businesses. It’s a channel that, when used well, can increase your personal and professional credibility and boost your business’ authority.
At Loom, we come up with bespoke strategies that help you build your brand positively and gain credibility as a thought leader in your industry.
We help with everything from creating content specifically for LinkedIn, to helping you improve and refine your business and personal profile’s messaging.
Linkedin Marketing can also help you improve your business’ recruitment efforts. At Loom, we can help you craft a winning LinkedIn presence to help you find the right people for your team.
Loom – Your Linkedin marketing agency
At Loom, we know LinkedIn marketing and advertising inside out. We’ve been marketing on Linkedin for years, and our social media experts can help you with everything from profile building and optimisation, all the way through to running targeted paid adverts.
We work collaboratively with you to gain a full understanding of your business and it’s goals. Then, we carefully develop a bespoke strategy that aims to meet your exact objectives.
We’re also really flexible. Our integrated approach to digital marketing means we can run your Linkedin activity alone or as part of an overarching social media strategy. If your business has its own in-house social media team, we can support them with their ongoing Linkedin marketing strategy to help propel your Linkedin activity forward. We can even offer in house training to your team.
