Paid Social Media Services | Paid Strategies From Loom

WhY PAID SOCIAL?

Your users may be scattered across several social media channels or spend a lot of time on one platform. Either way, you need the right data and in-depth knowledge of these channels to fully harness the power social media provides. A considered and carefully managed paid social strategy unlocks this power and ensures that your business appears on users’ feeds.

Whether you want to build brand awareness, increase website traffic or boost conversions, social media advertising is a valuable tool. With comprehensive reporting and features that allow for granular targeting, our Paid Media experts are ready to get stuck in and craft an intricate strategy on channels most relevant to you.

£220k

monthly managed media spend across paid social channels
70%

average increase in reach YoY
60 +

the number of years of our team’s paid media experience

PAID SOCIAL MEDIA CHANNELS

Meta Ads

The powerful combination of Facebook, Instagram and WhatsApp
Meta Ads
LinkedIn Ads

Your gateway to valuable B2B decision makers
LinkedIn Ads
Pinterest Ads

Get creative with assets and stand out from the crowd
Pinterest Ads
TikTok Ads

Generate a buzz on this short-form video powerhouse
TikTok Ads

PAID SOCIAL CONSULTANCY

Already have an in-house team but looking for support from a strategic paid social media expert? Get actionable, strategic insights into your account that will improve performance, efficiency and ROAS with our consultancy service.

Our consultancy service

PAID SOCIAL related

Work

B2B SaaS

Reaching niche technical audiences to drive leads for a B2B SaaS brand

EventStoreDB needed to reach two very different audiences – developers and CTOs – with the same budget. Here’s how we did it.

770%

increase in clicks YoY
33%

reduction in cost per click YoY
323

sign-ups and downloads delivered

Design & Creative

Finding new customers for a design platform with Pinterest Ads

Patternbank were great at keeping customers. The challenge was finding new ones in the right markets, on the right platform.

706%

ROAS delivered against a 300% target
£37.5k

in directly attributed revenue
3

markets reached UK, US, Australia

View all work

Our PAID SOCIAL
experts

Meet the team

Dan Waller

Multi Channel

Romy Gwilym

Paid Media

Sam Gosling

Paid Media

Frequent questions

Is Paid Social Media worth it?

Paid Social Media advertising has become an essential component of many businesses’ marketing strategies. It can be highly effective and worth the investment if done correctly.

Paid Social offers precise targeting and measurable results that can help businesses of all sizes achieve their marketing goals. Your strategies are flexible and can be tailored to suit your current circumstances. However, success requires careful planning, ongoing optimisation, and a clear understanding of your audience and objectives.
Which social platform should I advertise on?

Choosing the right social platform to advertise on depends on various factors, including your target audience, business goals and the nature of your products or services.

For example, Facebook is ideal for targeting broader audiences, whereas LinkedIn is more granular. Instagram and Snapchat are great platforms for younger audiences and TikTok is the place to be if you’re a visually engaging business, like fashion and entertainment.
How much should I invest in social ads?

Investing in social ads should be a strategic decision based on clear goals, an in-depth understanding of your audience and monitoring performance. Start with a manageable budget, test various strategies and scale up based on what delivers the best results for your business.
I don’t have a designer, can you make my social ads?

Creating effective social ads without a dedicated designer is possible. You can use tools such as Canva, Adobe Spark and Lumen5, or consider outsourcing a designer to work with your on your campaigns.
What is the role of paid social?

Paid social is a powerful tool for businesses to achieve their marketing goals by leveraging the vast reach and sophisticated targeting capabilities of social media platforms.

It complements organic efforts, provides measurable results and helps drive engagement, traffic, leads and sales. By strategically using paid social, businesses can enhance their overall digital marketing effectiveness and achieve sustained growth.