SEO Agency Offering SEO & AI SEO Services

A NEW ERA OF SEARCH

Over the last couple of years, we’ve seen unprecedented levels of change to the search landscape: tracking and compliance challenges, evolving SERP features including the introduction of AI Overviews, the launch of AI Mode and rise in usage of LLMs including ChatGPT and Perplexity.

Our proven SEO approach has evolved and continues to evolve to maintain maximum visibility for our clients where it matters. This includes the latest AI search considerations. It is our aim to make your business visible wherever your users are searching. Regardless of the platform, we unlock countless growth opportunities for your business, when and where it matters most. Let Loom achieve your long-term business growth with an SEO and GEO (Generative Engine Optimisation) strategy that harnesses data and creativity.

TRUSTED BY AMBITIOUS BUSINESSES TO DELIVER LONG-TERM GROWTH

OUR SEO SERVICES

SEO Strategy

At Loom, we craft sustainable strategies that connect you with your audience and keep your brand visible.

Personalised approach — we immerse ourselves in your goals and values to deliver real world impact.

Strategic website vision – marrying the search landscape with you website.

Setting & measuring KPIs that directly impact your business.

Creative + data-driven — blending insights with innovation for maximum impact.

End-to-end SEO — from site architecture to onsite optimisation and technical excellence.

Future-focused — strong, agile SEO strategies that evolve with your business and identify new opportunities.
TECHNICAL SEO

We put your website under a microscope and work closely with your developers to create the foundations for long-term organic success.

Technical health including redirects, broken links and indexing

Page experience optimisation including Core Web Vitals

Mobile-first indexing preparation

Structured data markup implementation

Site architecture optimisation
GEO for AI Search

Ensuring your business is recognised as a trusted, credible source online, we combine high-quality content with signals that build authority and visibility.

Human-first content — engaging, valuable, and written for real users.

Authoritative online footprint — externally linked and cited to boost credibility.

On-site trust signals — reinforcing your brand’s reliability.

AI-ready strategy — positioning your business as a trusted source in evolving search.
Content

Our expert writers craft copy that engages users, builds authority, and strengthens visibility.

User-first copy — engaging, targeted, and aligned with your audience.

SEO-driven writing — optimised without losing your authentic tone.

Topic clusters — interconnected content that proves expertise and authority.

Strong EEAT signals — building trust with both users and AI.

Advise and facilitate the creation of videos and impactful visual assets.
On-page SEO
More than keywords, it’s connecting with the right users at every stage of the journey. Our data-led approach ensures your site attracts, engages, and converts.

Smart keyword research — mapping content to the full marketing funnel.

Balanced messaging — aligning tone of voice, brand values, and trust signals.

Optimised landing pages — built to attract, engage, and drive action.

Conversion focus — turning visibility into measurable results.
SEO Migrations

Ensuring your website transition captures every search opportunity while maintaining authority and technical excellence for long-term growth.

Research & Insights — user research, competitor analysis, search opportunities, and content audits.

Implementation Support — content creation, page briefs, optimisations, and internal linking.

Technical Excellence — SEO best practices, backlink management, staging audits, and go-live support.

Post-Migration Monitoring — performance tracking, dashboards, and ongoing technical health checks.

OUR PROVEN PROCESS

Discovery & Immersion
We start by immersing ourselves in your business to understand your offerings, USPs, and audiences, gaining the insights needed to evaluate the search landscape. Our research spans the market, key competitors, and target customers, uncovering how your audiences search and the questions they are asking now and will ask in the future.

Strategy Development
Our SEO & GEO strategy starts with a deep dive into your brand, products, positioning, USPs, and audience to set clear objectives. We conduct a full site audit, benchmark visibility, and review assets. Analysing user behavior, search trends, and competitors, we assess content opportunities by intent and format. Finally, we define a clear search strategy, including site architecture, redirects, and an MVP launch roadmap, followed by a planned phase two.

Implementation & Optimisation
We optimise your website to meet relevant search intents – those queries and phrases uncovered in the research phase. Our experts focus on quality, interconnected content that aims to directly answer questions for users and builds your topical authority. We ensure your site is technically healthy and provides a seamless user experience journey for visitors.

Optimisation & Growth
SEO never stands still, and neither does Loom. We’re always looking for opportunities to expand your site to meet the evolving needs of your users and your business, and changes in behaviour such as the rise in LLM use and the introduction of AIMode Ongoing optimisation allows us to improve and evolve what already exists, as well as introduce new areas to the site to meet search demand and your business evolution. This ensures your site remains visible as it grows wherever and however users are searching. Our strategic and practical support can help launch new services and products as well as enter new markets with impact.

Reporting & Benchmarking
Utilising GA4, Google and Bing search consoles and our technology stack, we report on your organic and LLM visibility, focusing on the metrics that matter most around user engagement and conversions. By analysing the data, we make the right decisions to keep you moving forwards and towards your long term goals.

READY TO TRANSFORM YOUR RESULTS?

Our specialist SEO team combines the fundamentals of traditional SEO with an advanced optimisation process, proprietary tools, and smart tracking to keep your digital presence ahead of the curve. We stay at the forefront of AI innovation, always with a human-first approach, helping you adapt, optimise, and thrive in an evolving search landscape.

Get in touch

Jack McGivern

SEO

Tom Spooner

Strategy

Chloe Price

Content

SEO related

Work

Stellar Cookware • eCommerce

Cooking up more traffic & revenue for Stellar Cookware

Loom’s SEO, Content and Paid Media teams used their skills and expertise to improve the revenue, organic visibility and traffic for Stellar Cookware, one of the UK’s leading kitchenware brands.

147%

increase in organic traffic
102%

increase in paid traffic
59%

increase in organic revenue across the campaign

Lifetime Training • B2B

Content
SEO

The lifetime value of content

Loom supported one of the UK’s largest apprenticeship providers reshift their digital marketing strategy, establishing their organic authority for both search engines and a different audience.

38k+

page views in 2021-22
626

keywords in the top 10
963k

impressions in the last 12 months

View all work

Frequent questions

What is SEO management?

SEO management is the process of managing a website through its technical health and online content. A robust SEO strategy ensures that your website has both organic visibility in search engines, gaining maximum organic traffic for relevant search queries, as well as visibility across AI platforms.
Who does SEO work for?

SEO works for any business that wishes to increase organic traffic. No matter how technical or niche your industry, you’ll be able to create an SEO strategy that generates the results you want to see.
What is GEO?

GEO (Generative Engine Optimisation) is about increasing the visibility of your business in LLMs. It goes beyond traditional SEO by focusing on creating user-focussed content in a format that is both easily understood by search engine crawlers and by advanced AI search engines and Large Language Models (LLMs) such as Chat GPT, Gemini, Perplexity etc. As search behaviour evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.
How is GEO different to SEO?

While SEO aims to improve a website’s ranking in traditional search engine results pages (SERPs), GEO focuses on optimising content for visibility in LLMs. GEO seeks to get your content directly integrated into AI-generated responses, providing highly relevant brand visibility as well as driving high intent clicks to your website.
Will AI search replace Google?

SEO has evolved, but Google continues to host the lion’s share of searches and clicks (can we share some stats?) AI and LLM usage will continue to grow, impacting how users search more generally. Currently, LLMs still rely heavily on organic search results to generate its answers. It is also true that our tried and tested approach to SEO helps websites gain visibility in both search engines and LLMs. . If your site ranks in the top 10 for relevant queries, it’s far more likely to be included in LLM search summaries. If your content is comprehensive, authoritative and displays a variety of key trust signals (E.E.A.T), it is more likely to be referenced in AI search results.
How does AI search work?

Unlike traditional search, which is based largely on keyword matching, AI search focuses on context and intent to deliver hyper-personalised answers. As well as using traditional search engines, AI uses curated sources such as Reddit, social media and review sites to deliver its answers, with performance on traditional search engines playing a role in what’s displayed across AI results.