LinkedIn Advertising

LinkedIn is a powerful platform, particularly for B2B businesses. At Loom, we create data-driven and targeted strategies that leverage LinkedIn Ads in the best way possible for your business, placing you in front of the people that matter.  

The benefits of LinkedIn advertising

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  • LinkedIn is home to a high-quality user base full of business decision-makers, from C-suite executives to company directors. It’s seen as the channel for B2B thought leadership and credibility. 
  • If you are speaking to a B2B audience, getting granular with your targeting matters. LinkedIn targeting is the most relevant of almost all platforms. Serve ads to users in the location, industry or seniority level that’s most important to your business. You can target by company name, company size, job title, years of experience and qualifications.
  • LinkedIn is consistently adding targeting options, based on demand and industry developments – our experts can help you stay ahead of the game.
  • From prospecting to retargeting, the social platform enables you to reach users at every stage of the funnel., helping nurture leads towards conversions, , no matter how long it takes. We understand that the user journey can take time, but our strategies will keep your business at the forefront for your target audiences. 
  • Different ad types help you  achieve a variety of goals. From driving brand awareness and thought leadership to direct lead generation and starting meaningful conversations with the right people, we have the ad strategy you need to beat your targets. 
  • LinkedIn Ads allow you to show off great creative in a B2B space building strong brand awareness

Advertising on LinkedIn

  • Account-Based Marketing

    Combine the power of LinkedIn’s granular demographic targeting with your target account list for powerful results.  

  • Lead Generation

    Convert decision-makers seamlessly with integrated LinkedIn Lead Gen Forms, and capture data around webinar and  newsletter sign ups, as well as report downloads.

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    Brand Awareness

    Our biddable experts will get your brand in front of the people that matter the most to your business.

Our LinkedIn Ads Services

LinkedIn Ads are an incredibly powerful tool for  reaching high-value decision makers – but they can also be expensive if not used correctly. Our data-driven biddable experts are strategy minded to make the most of your budget and increase your ROAS.


Discovery & Research

We use industry insights, competitor analysis and your own audience data to align our creative strategies with the goals and KPIs of your business.

  • Identify current strengths and weaknesses: a LinkedIn Ads audit identifies areas where your current ad campaigns are performing well, as well as areas that need improvement.
  • Identify new opportunities: our research can help you identify new audiences to target and new ad types to create, expanding your reach and potential for conversions.
  • Stay up-to-date with best practices: ensure that your ad campaigns are in line with current best practices and trends..


Data-Driven Strategy & Delivery

Our expert biddable media managers will craft with a sophisticated strategy to placeyour brand in front of the right people and drive the action you want. Our team will handle every aspect of your ad campaigns, leaving you free to focus on other important aspects of your business.

  • Targeted audience segmentation: we use advanced targeting techniques to ensure your ads reach your target audience, increasing the likelihood of conversions.
  • Custom ad creation: we create visually appealing and highly-engaging ad campaigns that resonate with your target audience.
  • Cost-effective ad spend management: trust us to control your spend and maximise budgets, generating the best results for your business. 

Reporting & Optimisation 

Tailored reporting to track the data you find most valuable means we can deliver ongoing optimisation to ensure that your ads are always reaching the right audiences and driving the best ROI. 

Linkedin interface on computer

Loom – Your LinkedIn advertising agency

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At Loom, we know LinkedIn advertising inside out. We’ve been marketing businesses on the platform  for years, placing them in the spotlight with compelling messaging and  eye-catching creative. We work collaboratively with you to gain a full understanding of your business goals. Once we have a better understanding of you and who you’d like to reach, we’ll develop a bespoke strategy that meets your exact objectives and exceeds expectations. 

We’re also really flexible. Our  integrated approach to digital marketing means we can run your LinkedIn activity alone or as part of an overarching digital marketing package. Whichever works best for you, our results-driven campaigns are supercharged when run alongside wider digital marketing activity.

Businesses we’ve helped succeed with Biddable Media