Multi-Channel Digital Strategy | Integrated Service

Why You Need A Multi-Channel Marketing Strategy

When you’ve hit the limit of your in-house marketing team’s capabilities, our multi-channel marketing service helps your business reach the next stage of digital maturity. Empower and evolve your business with a tailored combination of Organic (SEO & Content), Paid Media, Data & Analytics, Creative Strategy and AI Solutions.

This multi-channel approach goes beyond our other offerings. It is developed for organisations that are specifically looking to grow, have success criteria in mind or need assistance determining long-term marketing plans. Our tailored strategies embrace the strengths and challenges of your business, aiming to realise your goals through a concentrated, cross-channel approach. these projects are research-led and planned collaboratively by channel specialists with decades of combined marketing experience.

Loom’s approach is performance and impact based. We offer time, dedication and a unique understanding of how digital channels complement one another to deliver tangible successes. Our process is flexible, responding to your goals, audience and growth aspirations.

Marketing is most powerful when all aspects work together. Our team harnesses decades of SEO, Paid Media, Data and creative content experience to curate and action marketing plans. We utilise the best aspects of each digital channel to engage with audiences cross-platform.

Our Cross-Channel Services

Organic (SEO & written content)

Our Organic services enhance your website with technical optimisations and original engaging content. They are informed by creative thinking and designed to drive relevant traffic to achieve long-term goals.

Paid Media

Sophisticated, targeted and measurable, our Paid Media campaigns reflect your customer’s journey and cut through the noise to deliver definitive results.

Data & Analytics

Make informed business decisions driven by tangible data. Our Data & analytics services drill into the details of your business to craft more informed marketing campaigns with richer results.

Performance creative

Providing you with the accompanying digital visuals to make your campaign a success.

AI solutions and training

With ongoing investment into AI tools and technologies, we can provide support, insights, and access to platforms that keep you one step ahead of your competitors whilst improving the efficiency of your marketing operations.

Our Methodology

A vision for marketing your business

We create and define an overarching vision that aligns with your business goals and target audience, delivered as a structured marketing plan to address the gaps in your capabilities.
Immersion

We engage with stakeholders across your business to understand your ambitions as well as the challenges you face. This immersion period is essential for us to develop a tailored digital strategy that will impact your long term goals.
Holistic cross-channel collaboration

Our multi-channel service is a collaborative effort — not just within our integrated team, but with you. We support your existing marketing efforts, taking the time to understand what makes your organisation unique, and where our expertise, data and knowledge will make the biggest difference)
Catering to your way of working

We value the way you work, and look to consider your processes, priorities and goals every step of the way. Our multi-channel team works in a way that suits your business, from creating briefs for your in-house content writers to offering insights for your paid media team
Expert channel management

We go beyond your marketing capabilities and find the right combination of channels for you. Empowered by specialist industry knowledge, Loom look beyond traditional platforms and siloed activities, utilising our tactical understanding of SEO, Paid Media and Analytics to execute long-term, result-driven approaches.
Continued long-term growth

As an agency, we know success is a case of constant evolution. To ensure successful adaptation, we commit to long term partnerships that shift as your business does. We are experienced in adapting to new growth targets, assisting in product launches, overseeing website migrations and preparing your company to enter new markets.

Why Loom?

Client knowledge

Our multi-channel strategy division is an extension of your team. We’re passionate about getting to know you, your customers, your competitors and your marketplace. Research is the foundation of our strategy, informed by the latest tools and AI innovation to unlock new market potential for your company.
Data-driven campaigns

Data insights and analytics inform our strategies, ensuring they’re focused on achieving maximum impact. We combine our unique understanding of individual channels with KPIs for shared performance overviews.
Performance based

We judge our success by the effectiveness of our campaigns, defining ourselves and our specialisms through tangible metrics that reflect the KPIs of your business.

Stellar Cookware • eCommerce

Cooking up more traffic & revenue for Stellar Cookware

Loom’s SEO, Content and Paid Media teams used their skills and expertise to improve the revenue, organic visibility and traffic for Stellar Cookware, one of the UK’s leading kitchenware brands.

147%

increase in organic traffic
102%

increase in paid traffic
59%

increase in organic revenue across the campaign

Work alongside us

Looking for guidance and cross-channel strategy that maximises your digital channel potential? Get in touch with our multi-channel team today to learn how we can collaborate.