We’ll avoid the sweet 16 analogies for now, but the last year has certainly been a milestone one for Loom. As we celebrate our birthday, it’s the perfect moment to reflect on what we’ve achieved, how we’ve changed and what the future holds for the agency.
Staying ahead in digital marketing is never easy. It’s a fast-moving, ever-changing industry, but rising to the challenge is what drives us. Last year, we celebrated our 15th birthday, reaffirming our commitment to our clients – and that remains as strong as ever. This year, we’ve taken our work a step further, evolving our offering, navigating AI innovations and carefully considering our role as responsible digital marketers.
It’s been a year of big changes and plenty of progress for Loom, and we’re excited to see what’s next.
Another year of Loom innovation
If there’s one word that sums up the past year at Loom, it’s innovation.
Whether it’s utilising innovative new tools, adapting to industry innovations or innovating in the way we stay one step ahead of client expectations, the last year has seen us refining our services to provide solutions that suit our clients’ ever-changing needs in an increasingly dynamic digital world. AI technology has changed everything, and every agency has to adapt to keep delivering results. Since the very beginning, we’ve not been afraid to experiment with new technologies and rethink how we work, and that commitment to innovation remains as we mature as an agency.
Here are just a few ways we strived to innovate in the past year.
Re-launching our multi-channel service
The last year has seen the conventions of user journeys change, with new touchpoints and radically different online experiences (zero-click searches) emerging. In the last decade, smartphones, social media and Covid have all impacted search behaviours in huge ways, responding to AI, LLM search and other new methods with a service that factors in this new approach to search is just the latest challenge.
In response, we’ve shifted our focus on ourmulti-channel service – one that seeks to establish, manage and implement business growth strategies in one integrated package spanning numerous channels. We’ve really enjoyed updating this service and thinking about ways we can work alongside clients to develop digital marketing strategies with their business needs at the centre.
You can learn all about our multi-channel service here.
Adopting and adapting Google’s AI-powered tools
The last year has seen huge changes and innovations in Google Advertising. Adapting to these changes and ensuring our clients stay ahead has been one of our primary focuses.
Demand generation campaigns, in particular, have seen major overhauls and improvements, with advertisers now seeing an average 26% year-on-year increase in conversions per dollar spent. Combined with over 90 quality improvements in Performance Max that increased conversion and conversion value by more than 10%, these updates are helping campaigns become more effective, efficient and impactful across the board.
On the organic side of Loom, we’ve been adapting fast to evolving search features and AI integrations. Google’s AI Overviews and features like ‘People Buy From’ are reshaping visibility and transforming user expectations of the search experience. Adjusting our strategies has been a priority, one we expect to continue as Google’s AI Mode roll-out continues.
We’ve also invested significant time into developing our data services. Lukas, our in-house data specialist, has focused on resolving the issue of increasingly complex and tight regulatory requirements, ensuring data collection is accurate for our clients.
Microsoft Elite partnership
This year, we secured Microsoft Elite Partner status, placing Loom amongst a group of high performing agencies working directly with Microsoft Advertising. This partnership unlocks new avenues for growth and optimisation for our clients.
Elite partnership gives Loom direct access to dedicated support and strategic insights from Microsoft. This means we’re always aligned with the latest best practices and platform developments, ensuring our clients’ campaigns are always ahead of the curve. We also gain access to scalable media vouches, which allow our teams to stretch client advertising budgets further and unlock additional reach – a huge asset for businesses looking to test new markets or scale quickly.
When technical challenges do arise, we now benefit from an enhanced support structure, with priority troubleshooting and faster resolution times. This keeps campaigns running smoothly with minimal downtime. Early access to Microsoft’s beta features also allows us to trial and implement cutting-edge tools before they’re widely available, giving us valuable experimentation time and affording our clients a competitive advantage in targeting, automation and ad delivery.
Our Elite Partner status is more than just a token badge – it’s a powerful advantage we bring to every client campaign, with advanced software tools a secret weapon in refining your campaign strategies and targeting to drive improved ROI.
Continuing to diversify our offering
At Loom, we pride ourselves on our sense of curiosity. A big focus for us in the last year has been making the most of platforms such as Reddit and TikTok, and how innovations on them are changing the way we work.
We’ve invested significant time in becoming experts in advertising on Reddit, gaining valuable hands-on experience running successful ad campaigns. With highly engaged, niche communities and natural ad placements, Reddit offers a unique space for brands to connect authentically. You can read our latest blog from our Reddit expert Harry.
Meanwhile, TikTok continues to grow as a performance platform. Ina recently visited TikTok HQ, getting a first look at innovations like Smart+ (an AI-powered campaign type) and GMV Max (TikTok’s fully integrated, AI-driven ecommerce solution). These events help us stay ahead and utilise the full marketing funnel for maximum impact.
By staying close to platform developments like these, we ensure our clients benefit from these new features, smarter targeting and more efficient performance.
What’s Been going on at Loom HQ?
In our 16th year, we launched a new website to better reflect who we are today – an agency that’s grown in both expertise and ambition. It’s more user-focused, easier to navigate and showcases the full scope of our digital offering.
Behind the scenes, our team culture has continued to thrive. We were proud to be named one of the UK’s Best Workplaces 2025 and recognised for Best Workplace for Development by Great Place to Work. Over the past 16 years, we’ve built a culture that champions individual progression, not a one-size-fits-all approach, and it’s something we continue to invest in. One of our favourite new additions is Lunch & Learn: a series of monthly bitesize sessions discussing industry topics and sharing new skills over lunch from a local Bristol business. Topics so far have included accessibility law and evolving digital standards!
We’ve also seen some brilliant new additions to the Loom team who have brought their own ideas, helped Loom to grow and build a stronger connection across the agency.
And amongst all the hard work and training, we’ve found time to have fun with the occasional Mario-Kart fuelled lunch…
Celebrating one year as a B Corp
Last year, we were delighted to announce Loom Digital was proudly B Corp Certified.
Our first year as a B Corp agency has been an exciting and illuminating one, full of excitement around how we’re having a positive impact on the planet we share. We’ve dedicated lots of time and energy into meeting our agency B Corp goals, including:
- Donating 1% of our profits to charities (FareShare South West and Cots for Tots)
- Arranging litter picking around our Bristol office
- Working with Avon Needs Trees on tree planting efforts at their new Lower Chew Forest
- Running pro-bono Google Ads activity for two local Bristol charities – Gympanzees and inHope
- Providing work experience opportunities to GCSE and A level students across Bristol schools
- Organising foodbank collections
Our B Corp certification is something we’re deeply proud of, a huge moment for the agency and a testament to our commitment to being a responsible agency that puts people, online content considerations and minimising environmental impact at the heart of what we do.
What’s next for Loom?
Some of our proudest moments as an agency have taken place over the last year, and we hope to make 16 just as special.
Now more than ever, clients need agencies that are proactive, strategic and deeply collaborative. They’re under pressure to perform, and our role is to keep them informed and evolve our services to ensure they stay ahead, building flexibility into how we work to deliver a clear commercial impact.
At the same time, we’re also considering what it means to be a responsible agency in 2025. That means staying conscious of the environmental and social impact of our campaigns, and how we can balance that with continued client growth. Our commitment to being a conscious agency sits at the heart of the development of our services.
AI will play a role in this journey. Led by our AI expert Tamas and supported by the Journey to AI programmes via Cactus, we’re embedding AI into our workflows in a manner that’s considered and human-first, enhancing creativity and efficiency without compromising relationships or critical thinking.
We’ll also continue to invest in our team, through external coaching, attending industry events like BrightonSEO and Google conferences and growing our creative offering, including expanded work in video.
Giving back remains central to Loom. We were proud to support Cots for Tots as our charity partner this year, with four members of the team running the Bristol Half Marathon to raise money for them and plenty more events to come.
Join Loom in our most exciting year yet
The last year has been full of changes at Loom as, like many digital agencies, we work to adapt to an industry experiencing a significant period of transition. Between AI developments and the changing expectations of clients, digital marketing could be a wildly different landscape by the time we turn 17, but it’s a challenge we welcome as an opportunity to learn, innovate and grow.
If you’re interested in being part of our journey and seeing how our services can help your business reach new audiences – whether that’s through our SEO, paid media or multi-channel services – get in touch with the team today.
