Programmatic Advertising

Reach new audiences at the right time in the right place with programmatic advertising. With over a decade of digital media buying experience, Loom is well placed to get you the best return on your investment. Plus, our completely transparent cost structure means more of your spend goes on advertising instead of commission.

Programatic advertising

What is programmatic advertising?

Programmatic advertising is the automated buying of online ad space from a vendor, using specialised software. It allows you to buy advertising space across a variety of ad channels, including search, display, video, audio or out of home (OOH) advertising. However, it’s more typically used for display and video advertising.

Programmatic advertising gives you a much wider scope to reach your audience than Google’s standard display channel. It can reach devices like internet-connected TVs, opening up to the world of television, a channel that has historically been reserved for offline campaigns.

It’s also incredibly precise when it comes to audience targeting. By using machine learning and AI to reach your customers at the most important time, it improves the quality of ad traffic and the conversion rate of your campaign.

Why use programmatic advertising?

Programmatic allows you to target very specific audiences in a way that Google Ads doesn’t. For many businesses, it offers the most effective way of getting brand awareness adverts in front of as many relevant people as possible. 

For example, programmatic advertising lets target users based on:

  • Demographics
  • Location
  • Interests
  • Behaviours
  • Time of day 
  • Device 

This allows businesses to deliver targeted ads to the right user, at the right time, on the right device – in the right place. In addition, Programmatic advertising uses real-time bidding, which makes sure you bid for the right user with the optimum bid. 

Programmatic advertising can be run in conjunction with other biddable media activities or as a stand-alone channel. 

Loom – your Programmatic advertising agency 

Loom is a programmatic marketing agency with a difference. 

Firstly, we go out of our way to understand your audience and your goals. We scour through data to create detailed and strategically compiled audience lists, making sure your ads reach the right people from the moment they go live. 

Once we have the audiences and the ad creative, we fully manage the delivery of the ads through Google Display & Video 360 (DV360) ourselves. We don’t outsource any of the management, keeping you at the heart of the delivery of these highly effective ads. This cuts costs for you, keeps communication simple and puts you more in control of your campaigns. 

Lastly, we’re fully transparent when it comes to ad buying. That means all your ad purchases and technology costs can be separated, so you can see exactly how much you’re spending, and where you’re spending it.

Integrated Digital Marketing transforms businesses

0117 923 2021

hello@loomdigital.co.uk

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