Driving engaged users through Pinterest

Our Approach

We developed a strategy focused on influencing prospective customers at the earliest stages of their design journey – when inspiration is forming and long-term decisions begin to take shape.

Rather than focusing solely on immediate lead generation, we prioritised building visibility, authority and engagement within a high-intent, design-led environment.

This included:

• Aligning activity with early-stage planning behaviour and inspiration-led browsing
• Positioning the brand within key design themes and aesthetic preferences
• Expanding reach among homeowners actively researching renovation and build ideas
• Strengthening brand authority through curated, design-led content environments
• Building an engaged audience that could be nurtured into future enquiries

“In high-value residential projects, the brands that win are the ones present before the brief is even written. Our focus was on embedding Create Your Nest into the inspiration phase – where preferences are formed and decisions begin.”

Sam, Paid Media

Beyond performance metrics, the impact was strategic:

• Established visibility during early-stage design and planning phases
• Strengthened brand authority within a competitive, design-led market
• Built a scalable audience aligned to future project demand
• Expanded Paid Media’s role beyond lead capture into long-term pipeline growth

This marked a shift from capturing demand to actively shaping it.

In sectors like architecture, design and residential construction, growth comes from influencing decisions before they are fully formed – not just competing at the point of enquiry.

By aligning strategy with how customers research, plan and invest in their homes, Create Your Nest is now better positioned to attract and convert high-value opportunities over time.

If you’re looking to strengthen how your brand influences early-stage decision-making and builds a more predictable pipeline of high-value projects, we’d love to help.