£37.5k
Revenue
1.3mil
Pin engagements
706%
ROAS
Patternbank has been revolutionising textile design since 2012, bringing together leading designers with businesses far and wide. When our Biddable Media experts Alice and Sam took over the account in 2021, it was their mission to drive new users to the site. As Patternbank already had a fantastic customer retention rate, increasing top-of-the-funnel traffic was our priority.
As Patternbank’s target audience were using Pinterest, and with their colourful designs being already Pinterest-worthy, we knew we could crack this social platform and bring in the results Patternbank were looking for.
Loom’s Pinterest Ad Strategy:
Pinterest is the home of creatives, so Patternbank’s campaign needed to stand out, especially as our aim was attracting new users.
- We took an upper and middle funnel approach, kicking off activity in the UK domestic market with the plan to expand into new markets later on, such as the USA and Australia.
- For the first stage of our strategy, we set up initial Brand Awareness campaigns to place Patternbank in front of users and increase traffic to their website. We tested various interest campaigns, using a combination of USP-based images and videos to promote Patternbank’s pattern selection.
- Alongside this, we also implemented keyword-based campaigns to reach users searching with a range of match types on Pinterest.
- After testing various Brand Awareness campaigns we replicated the most successful campaigns in the US and Australia, creating great results.
- Once our pins had brought in some decent growth, we moved on to the next stage of our Ads strategy – and the marketing funnel. To push them to convert, we launched additional conversion-based Pinterest campaigns. We optimised for users with high intent, focusing on obtaining sales for the client.
The Results of our Pinterest Ad Campaigns:
Our biddable Pinterest campaigns were a great success in the last 6 months, bringing in some fantastic results for Patternbank:
- Pinterest Ads drove £37.5k revenue.
- We saw a ROAS of 706%
- Patternbank now has 1.3 million pin engagements.
- The client also has 555k engaged Pinners.
“Loom has been a perfect fit for Patternbank and have been able to focus in on our key target users. As we are a very visual business, Pinterest was identified as a fantastic platform to connect with new and existing customers, as well as driving conversions. The team at Loom have been super pro-active in exploring data to help fine tune our campaigns to maximise output. Loom’s expert marketing insights have helped grow our ROAS and brand awareness significantly.”
– Neil, Co-Founder of Patternbank
The Loomies behind the strategy
Members of the Loom team worked closely with Patternbank to increase online traffic and deliver high numbers of conversions.
Sam loves applying creative solutions to client strategies, and Pinterest is no exception. Sam utilised Pinterest ads for Patternbank by paying close attention to their target audience and reaching them at the right place at the right time.
Alice also works on Biddable Social Media strategies, ensuring that the target audience will engage and convert with our social media ads.
““Our strategy has been guided by the data that when we convert new users through top of funnel advertising we naturally retain them. This has meant that we can aim for a ROAS of 300% because in 3 months time the estimated ROAS for 1 new acquired customer is 900% when teamed with a retention strategy via Instagram, Google and email”
– Sam Gosling, PPC & Biddable Media Specialist
Grow your business with Loom’s Biddable Media campaigns
It’s not just Pinterest that Loom Digital excels in. Our Biddable Media experts take a deep dive into your industry to see which content your target audience is engaging with, and we’ll build our own bespoke digital marketing strategies that’ll make your products and services shine.
To see how PPC & Biddable Media can boost your online presence, read about our biddable marketing services here, or contact us today to find out more. If you’d like to see more of our fantastic work, head on over to our case studies page for more insights.
If you’d like to see more of our Pinterest strategies, click to read our Create Your Nest and Pinterest case study.
*source: Pinterest