770%
increase in clicks year on year
EventStoreDB is an open-source state-transition database built for Event Sourcing, providing a permanent, unchangeable log of all the transitions a business’s data has gone through. In 2021, they approached Loom to help them increase lead generation, webinar registrations and training sign-ups for key audiences.
Using LinkedIn, Loom was able to target two specific groups that Event Store was looking to reach, developers who directly use the product and CTOs who have buying power, in a variety of relevant sectors. This was supported by other campaigns using a range of insights that combined to create a full-funnel approach.
increase in clicks year on year
YoY cost per click reduction
conversions
We used LinkedIn as the backbone of this strategy as it offered unparalleled access to the role-specific groups that represent Event Store’s target audiences. The ability to target specific sectors and job roles meant that we were able to reach valuable audiences which translated into impressive results, reflecting a huge increase in clicks and conversions.
As a result of this tailored, highly specific approach, our LinkedIn Ads have delivered impressive results for Event Store:
“Event Store has had a rapid amount of growth over the last few years. Matt and the team at Loom have been amazing at being agile with our change in plans and have work closely with us to ensure we get the best results. At the beginning of 2023 we went through a restructure of our digital paid strategy. Matt ensured we had in-person meetings and contact to get this delivered exactly how we wanted it. We are now seeing excellent results from this new strategy! We look forward to our continued partnership with Matt and the Loom team.” Natasha, Event Store
The team worked closely with Event Store to help them drive leads and reduce the CPC.
Matt is a pro at using data to drive successful campaigns. By understanding and developing strategies to target Event Store’s hyper-specific audiences, Matt was able to deliver meaningful results and conversions.
“Being able to use Linkedin’s specific level of targeting around job roles, sectors and company industries gives us a unique opportunity to target the right companies and the right people at those companies. Having the ability to integrate Hubspot audiences provided the campaigns with invaluable insights.” Matt, biddable manager
Our PPC & Biddable Media team can help you reach your target audience and deliver marketing strategies that will help you achieve results.
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